“Apple is preparing to enhance its Apple Store-based iPhone sales operations in the United States around pre-paid and month-to-month plans in order boost sales, according to a source briefed on the upcoming initiatives,” Mark Gurman reports for 9to5Mac.

“For the first time in U.S. Apple Stores, customers will be able to purchase an iPhone at full-price and then connect the phone to a pre-paid plan or a month-to-month plan within the store,” Gurman reports. “Previously, iPhone customers could only buy full-priced iPhones as unlocked devices then connect the devices to pre-paid plans or month-to-month plans via a previously purchased SIM-card or through a carrier store.”

Gurman reports, “Apple is said to be partnering with AT&T and T-Mobile for the new push.”

Read more in the full article here.

[Thanks to MacDailyNews Reader "Arline M." for the heads up.]