“Apple’s Mac turns 30 today. Apple’s Website today celebrates the platform that defined and revolutionized the PC — despite being ‘doomed’ since it began,” Jonny Evans writes for Computerworld. “You see, the Mac was doomed from day one: ‘The nature of the personal computer revolution is simply not fully understood by companies like Apple (or anyone else, for that matter),’ wrote John Dvorak in 1984.”

“By the end of the decade the company owned the graphics design market. The company proliferated its Macintosh range but by the early ’90’s weak management meant the company offered a confusing matrix of Mac models,” Evans writes. “The purchase of NeXT in 1996 and the return of Steve Jobs to the company saw its product range reduced and a return to focus. These glimmers of hope didn’t impress the critics. Asked what he’d do if he ran Apple, Dell’s Michael Dell said: ‘What would I do? I’d shut it down and give the money back to the shareholders.'”

MacDailyNews Take: Michael who?

“Apple today is one of the world’s top five PC vendors and seems to have no intention of quitting the market it defined,” Evans writes. “‘There is a super-important role [for the Mac] that will always be,’ Phil Schiller tells Macworld. ‘We don’t see an end to that role. There’s a role for the Mac as far as our eye can see.’ Not such a bad promise for a product that’s been doomed since birth.”

Read more in the full article here.