“By the end of the decade the company owned the graphics design market. The company proliferated its Macintosh range but by the early ’90’s weak management meant the company offered a confusing matrix of Mac models,” Evans writes. “The purchase of NeXT in 1996 and the return of Steve Jobs to the company saw its product range reduced and a return to focus. These glimmers of hope didn’t impress the critics. Asked what he’d do if he ran Apple, Dell’s Michael Dell said: ‘What would I do? I’d shut it down and give the money back to the shareholders.'”
MacDailyNews Take: Michael who?
“Apple today is one of the world’s top five PC vendors and seems to have no intention of quitting the market it defined,” Evans writes. “‘There is a super-important role [for the Mac] that will always be,’ Phil Schiller tells Macworld. ‘We don’t see an end to that role. There’s a role for the Mac as far as our eye can see.’ Not such a bad promise for a product that’s been doomed since birth.”
Read more in the full article here.