“Amazon says its Kindle Fire 8.9 HDX is ‘twenty percent lighter than the iPad Air,'” Bill Palmer reports for The Palmer Report. “This is a factually correct statement. But it’s also a lie, and Amazon knows it.”

“Why? The two tablets being compared in the ad, the iPad Air vs the Kindle Fire 8.9 HDX, are of two different sizes,” Palmer reports. “In fact the Fire has a screen that’s twenty-seven percent smaller, meaning that at twenty percent lighter it’s actually heavier-per-screen-inch than the iPad Air.”

“Because most people watching this ad have no idea of the size of the Fire, Amazon knows that by placing it next to an iPad Air it can cause viewers to mistakenly assume that they’re the same size,” Palmer reports. “Then point out that it’s 20% lighter and $120 cheaper, and Amazon creates the illusion that the iPad Air is just an overpriced and pointlessly heavy device. Because Amazon never actually falsely states that the two are the same size, it’s not the kind of lie that the FCC would get involved with. But it’s still a lie.”

Read more, including a great point about iPad mini vs. Kindle Fire 8.9 HDX, in the full article here.

MacDailyNews Take: Only the desperate and/or the immoral stoop to deceit in order to peddle their wares to the clueless.