“This is my last column for The Wall Street Journal, after 22 years of reviewing consumer technology products here,” Walt Mossberg writes for The Wall Street Journal. “So I thought I’d talk about the dozen personal-technology products I reviewed that were most influential over the past two decades. Obviously, narrowing so many products in the most dynamic of modern industries down to 12 is a subjective exercise and others will disagree.”

“Though most were hits, a couple weren’t blockbusters, financially, and one was an outright flop. Instead, I used as my criteria two main things,” Mossberg writes. “First, the products had to improve ease of use and add value for average consumers… Second, I chose these 12 because each changed the course of digital history by influencing the products and services that followed, or by changing the way people lived and worked.”

Mossberg writes, “Some readers will complain that Apple is overrepresented. My answer: Apple introduced more influential, breakthrough products for average consumers than any other company over the years of this column.”

MacDailyNews Take: We have few rules here at MacDailyNews, but one of them (besides “beer is good at any time of the day”) most certainly is:

Never apologize, preemptively or otherwise, to the clueless.

Whether there’s some WSJ editor who makes Walt add stuff like that or if it’s of his own volition, we hope that in his next incarnation Mossberg dispenses with such unnecessary pap.

Just write: “Apple products dominate my list because the company introduced more influential, breakthrough products for average consumers than any other company over the years of this column.” Period. Because it’s the truth.

Mossberg’s top products that changed the digital industry over the last 22 years:
(Apple products in bold; Apple derivatives in italics)

1. Newton MessagePad (1993)
2. Netscape Navigator (1994)
3. Windows 95 (1995)
4. The Palm Pilot (1997)

5. Google Search (1998)
6. The iPod (2001)
7. Facebook (2004)
8. Twitter (2006)
9. The iPhone (2007)
10. Android (2008)
11. The MacBook Air (2008)
12. The iPad (2010)

Read about each of the 12 products and why they made Walt’s list in the full article here.

MacDailyNews Take: Apple actually is responsible for 8 out of 12 items on Walt’s list since both Windows 95 and Android are derivative, inferior knockoffs of Apple’s Mac OS and iOS (née iPhone OS), respectively, while Apple’s Newton gave birth to Palm.

[Thanks to MacDailyNews Reader "Scott M." for the heads up.]

Related article:
The Wall Street Journal and Walt Mossberg agree to mutually separate – September 19, 2013