“In November 2013, Apple’s App Store led in revenue share with 63 percent versus 37 percent for Google Play,” Schoger reports. “On a typical day in November 2013, we estimate the global revenues for the top 200 grossing apps in the Apple App Store at over $18M [$US90,000 average per app]. For Google Play, our estimate is about $12M.”
The top 10 countries in terms of mobile app revenue from the Apple App Store and Google Play are:
1) United States
3) South Korea
4) United Kingdom
“￼The most revenue generating app of 2013 was Supercell’s Clash of Clans, making Supercell the top grossing publisher of 2013 in the Apple App Store,” Schoger reports. “The majority of top publishers in all three app stores are game developers.”
“The Freemium Business Model – free apps with in-app purchases – makes up the largest revenue share in the Apple App Store. Our analysis showed that this revenue share even increased over the year,” Schoger reports. “While the Freemium revenue share was at 77 percent in January, it grew to 92 percent in November based on globally aggregated data for the Apple App Store. The other business models, paid apps without in-app purchases and paid apps with in-app purchases, made each only 4 percent of the revenue in November 2013.”
Read more in the full report here.