“If stage time is any measure of celebrity, then Apple’s Craig Federighi has arrived,” Connie Guglielmo writes for Forbes.
“At the company’s Worldwide Developers Conference in June, it was Federighi, promoted last year to oversee the operating system software that powers the iPhone and Mac, who clocked in more time on stage (about 30 minutes) than any other executive, including Apple CEO Tim Cook,” Guglielmo writes. “Federighi smiled his way through demo after demo, talking about the new version of iOS for the iPhone, as well as the updated OS X software for the Mac. It was a big reveal for the those programs, which were designed for the first time with help from Apple’s famous hardware design chief, Jony Ive, whose job was expanded last year to include oversight of the look-and-feel of software.”
Guglielmo writes, “Even so, it was Federighi who showed off the new features, colors and icons in iOS 7 to more than 5,000 developers in San Francisco as Ive watched from the audience. And it will be Federighi, promoted to serve as Apple’s senior vice president of software engineering after his predecessor screwed up the Maps app in iOS 6, who will be the man in the spotlight when iOS 7 is released in coming weeks.”
Much more in the full article here.
MacDailyNews Take: Hair Force One!
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The new iPhone should come with a cover in the style of Federighi’s hair!
@MDN LOL…
Isn’t a new iPhone 5S color Champagne and Silver?
For all the ‘fire Cook’ folks, Federighi is the sort of fellow I’d enjoy seeing as Apple CEO. He’s got all the leader traits, being both inventive as well as social. Opinions?
Hey Derek, does he really need to be CEO, or just the VP who is the public face and talented spokeshair for Apple product announcements? I’d be OK with that arrangement.
You may be right. I don’t know.
But obviously Tim Cook is not that manic ball buster that Jobs could be. Cook also isn’t an inventor, as far as I know. Great leaders have to be able to talk-the-talk with the social people as well as work-the-work with the productive/inventive people. I’ll stop there.
The “fire Cook folks” do not deserve to have their asses kissed nor party to any input regarding the company. Since when are they knowledgeable authorities?…
Indeed. But the guy does fit the bill IMHO, for those who have a bee up their nether region over Cook.
He’s is a dork, he tucks in his shirt, that is so old school.
I think Jobs thought it better to have an operator running things so that the world didnt try to compare him unfavourably with the great showman he replaced. Meanwhile new people could develop their own style and impact beneath that figure whose role was to coordinate them in an orderly atmosphere where the cream would rise to the top without a power struggle. Too much to expect that Cook would not be judged by SJ standards (maybe that was indeed anticipated as inevitable and deemed best suited to take the flack and wight off others) but it seems the rest of he plan is developing decently enough while covered from above.