“We don’t know how much Apple paid for the several-person team it acquired very recently,” Lessin reports. “But we heard from people knowledgeable about the deal that the company plans to directly integrate Embark’s technology into Apple Maps.”
Lessin reports, “Embark, founded in 2011, builds apps for mobile devices powered by Android and Apple’s iOS with information about transit systems in about half a dozen U.S. cities such as New York, San Francisco and Chicago. Its iOS apps are still available for download, but its Android apps aren’t, according to our checks. An Apple spokeswoman confirmed the deal and said ‘Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.’”
Read more in the full article here.
MacDailyNews Take: If only Apple could buy a first impression for their Maps app.
To head up Maps, Apple could resurrect Magellan himself and the great unwashed would still think it sucked.
Heckuva job, Scottie.
Apple Maps one year later: The good, the bad, and the future – August 9, 2013
Apple filling out its ‘ground truth’ Maps team with new regional and local job listings – July 31, 2013
Apple’s iOS 7 3D Maps make Google, Nokia offerings look old fashioned – July 31, 2013
Apple escalates maps war by nabbing Locationary – July 19, 2013
Apple working with vehicle makers to deeply embed iOS 7 Maps and Siri services, sources say – April 30, 2013
Apple acquires indoor location company WifiSLAM for $20 million – March 23, 2013