“Not quite satisfied with plain white light, BlueBulb uses a unified RGB+White LED array, allowing for a wide variety of color outputs — one million in all according to founder and CEO Peter Lakits,” Campbell reports. “Color changing is a neat trick, but the real draw for many BlueBulb users is the promise of a simple to setup iOS-controlled light. Lakits noted that the iPhone is especially well suited for the task, as the handset rarely leaves a user’s side… Notably, BlueBulb carries a white LED which, when combined with the light from supporting RGB LEDs, can produce varying color temperatures to suit a user’s needs. ‘You can soften or harden the whiteness,” Lakits said, referring to the gradients of white light offered by BlueBulb. “Sometimes I want a warmer light to relax, or maybe more blue for reading.'”
Campbell reports, “Unlike the Philips hue light bulb, which is controlled over Wi-Fi via a wireless gateway, BlueBulb uses energy-sipping Bluetooth 4.0 technology to make a direct connection with an Apple iOS device. For now, support is limited to the iPhone 4S, iPhone 5, third and fourth-generation iPads, and the iPad mini.”
Much more, including iPhone app screenshots, in the full article here.