Apple’s big secret: The iOS MacBook?

“Some think Apple’s next big move will be an iWatch device, while others predict it will be a fully integrated Siri AppleTV,” E. Werner Reschke writes for T-GAAP. “However, Apple’s next growth segment will be launching the iOS Laptop.”

“Once again, Apple will make the obvious spectacular,” Reschke writes. “The iOS laptop will run a clickable version of iOS so that you don’t touch the screen but use a mouse or trackpad. It won’t be a hybrid computer like Surface, where the operating system behaves one way with a keyboard and another without. The iOS laptop will use the same form factor as the 11″ MacBook Air, but instead of running OS X, it will run iOS.”

Reschke writes, “It will start at $799 USD and come with 256GB of SSI storage and 2GB of RAM. The key to the iOS laptop is it will not run on an Intel processor but on a quad-core ARM A-series Apple designed processor. This will mean superior battery life as well as more margin for Apple (as they won’t have to pay the “Intel tax” that other hardware vendors must). Everything loved about the iPad will now be available in a laptop format — which for many, will be significantly more practical.”

Much more in the full article here.

65 Comments

      1. This isn’t that crazy, but the price would be much lower.

        Truth is, it’s going to be an arm processor mini. The “Mac micro”. It will run full Mac osx. It will play flash programs(Lynch!). You will hook it up to your HDTV. It will not be touch. It will not run photoshop. It will be great for internet apps (like chromebook). It is the mysterious apple tv, but it will be called a computer. And, it will be cheap.

    1. Yes really silly idea, however here’s something that could work and only Apple could create it :-
      Without creating a mess like the surface. It’s simple and would sell many tens of millions. It’s a macbook air running OSX with 9.7inch screen. The screen detaches and defaults to iOS for touch ie iPad. In other words a Macbook air and iPad all in one beautiful machine. simple genius, elegant and extremely useful, two operating systems working off one ARM Chip. The real brilliance of this product is that Android could not compete with it as Google don’t have a real desktop OS that could compete, Apple would have a complete monopoly. I would be first in line to buy such a product.

    2. @Zeph – Yep, it sounds crazy to me, too. But Google recently launched new line of underpowered/always connected laptops running Chrome.  Moreover, there’s a chance that Chrome and Android will be merged over the coming year, so the new Google laptop could soon be running Android, as well.

      If Apple, like Google, sees underpowered/always connected as a winning combination for the next generation of laptops, then an iOS-based Air could easily serve as Apple’s entry into the segment.  It would be an attractive upgrade for an iPad user who doesn’t need to type standing up or read books at the beach.

  1. There is nothing we love about iOS that cannot be integrated into OS X on a MacBook Pro, while maintaining the critical hardware distinctiveness. “Battery life” is not an overriding concern.

  2. I’m sure comments are already appearing as I type this response. Normally, I would have thought that this was really crazy and the writer must be smoking crack or something. However, he might actually be on to something and if anyone could pull this off successfully, it would be Apple.

    In a lot of ways, the naysayers (myself included) would probably say something like “all you need is a Zagg keyboard and an iPad and what’s the difference with the iOS laptop?” (which coincidently I’m using to type this on). But I figure that if Apple did something like this, it would include some type of compelling feature or reason that would cause me to part money and move on to the iOS book or whatever it would be called.

    Actually, for my purposes, the only thing the iPad doesn’t let me do is surf to network shares or files. Other than that, I can do anything I want on an iPad. I haven’t taken my Windows laptop home from the office in months and the last few business trips I’ve taken I’ve left the laptop at home, since the iPad and Zagg keyboard do everything I need to do.

    But as Apple has proven in the past, they can show us a reason to use something like this that we never even knew we needed – hence why I think the writer might be guessing in the right direction (or smoking something LOL)

    netcruizer99

    1. nope… sorry Reschke – this is just not going to happen…
      and NO way it would be Apples NEXT BIG THING.

      The MacBook Air and other OSX driven machines will soon incorporate iOS functionality YET remain OSX. There is no need for a iPAD with a Keyboard. Specially that one can use Bluetooth and a keyboard already. Or buy a cover that provides the same.

      There are strengths in both iOS and OSX that can be shared.
      Combining the best of both operating systems and developing a common refined OS might occur. And perhaps this argument might be the reason to let Scott go. Yet we are a few years away from this to happen.

      Perhaps Reschke, is confused with a iPAD Pro level – but again to merely add a keyboard goes against all that is iOS and it’s simplicity. I would imagine a refined OSX running on the internals of a MacBook Air yet functioning more like a iPad.

      1. At first I was thinking, “why not – certainly a better product than Surface”, but I think you are right about the Air essentially already being a better incarnation of this product.

    1. We all hunger for file management and true multitasking. Phisical keyboard and battery life would be a plus. The best of OSX and iOS would be sweet. Maybe OSX 10.9 will be called Lynx because it links the best of the two OSs?

    2. That’s what I was thinking. Run real a real desktop OS on an ultra efficient ARM. The author almost had it right. The only thing right is “as they won’t have to pay the “Intel tax” that other hardware vendors must”.

  3. E. Werner Reschke.

    This is one of many “writers” you should always ignore because of this article. I’m going to make a list, starting with this guy, titled “crackpots” so I don’t mistakenly take anything he says as intelligent or smart.

    1. Exactly, but Apple is a hardware company, the software is just the icing that makes it so delicious. So to position an “iOS MacBook”, it’s primary intention would be to sell more hardware. That said, I think this idea is lame.

      1. i agree to some degree.

        Yet I will say it like this.

        Apple is a SOFTWARE company who CONTROLS the production of its HARDWARE to seamlessly work as ONE.

        The combination of the two OSes will occur. As it has already taken place to some extent. As ARM processors increase in speed and number of cores and the length of battery life improve – YES Apple most definitely will INNOVATE towards those advancements… always making a SIMPLE to use machine or device with grace and elegance – style and flare.

        But to slap on a keyboard to a iPad and call this the next best thing. Hell no.

    2. $1000 for a 13″ MBA

      lots of people like me only need a laptop to store photos and do some simple things. i use my iphone and ipad for most things these days

      1. Google ChromeBook is basically
        a Internet browsing hardware device
        at the price of a MacBook Air?

        Google is nutz – obviously.
        Lets Hope Apple will not fallow this idea of Reschke.

  4. I actually think this will happen eventually, because I think iOS will become the “base OS” for ALL Apple computing devices.

    HOWEVER, it will have an INTERFACE that is designed for Mac, which will mostly resemble the current Mac OS with the usual “evolutionary” changes that occur over time. It will NOT be a “clickable version of iOS so that you don’t touch the screen.” NEVER

    This is already happening:

    iPhone uses iOS with an interface optimized for a small touchscreen with voice-based interaction (Siri)

    iPad uses iOS with an interface optimized for a larger (but still mobile) touchscreen

    Apple TV uses iOS with an interface designed for a simple remote control and a screen that is on the other side of the room.

    So, is it a stretch to say that, at some point, Macs will run a future iOS as the base OS, with an interface optimized for keyboard and mouse/trackpad interaction? An interface that mostly looks and feels like today’s Mac OS… 🙂

      1. YES they will, as difference interfaces because Macs and iPhone/iPad are fundamentally different. However, at some point, I think the base OS (beneath the interface) will become “consolidated” for Apple’s computing devices.

        1. Yes fundamentally the two OSes can and most likely remain separate – but through beautiful interface design – Apple can create a user experience that seems closely the same. Merging or combining the best of both would only benefit the USER. A goal Apple has already STATED to be on course.

  5. Bad BAD idea. Strip down OSX if you want a “lite” Macbook OS, or add a touchscreen for an “enhanced” Macbook iOS (essentially, integrating a keyboard with an iPad), but do not make an iOS Macbook that forces people to use a point-and-click device, not even a multitouch trackpad.

    All the complaints about a larger iPhone fragmenting iOS and forcing developers to support more features, are nothing compared to having to include support for an entirely new set of user input.

  6. IF this is true, I can see success for this product.
    People would buy it for iOS app compatibility and battery autonomy.

    However, IF this starting price is true… for 200USD more, one has access to a Macbook Air with a more powerful OS…
    Even so, people said similar things when the iPod mini was announced.

  7. It will come.

    Imagine the space required for the current generation of iPads. Take this and add a more powerful A series and increased air flow / space for the processors. Now shift the batteries behind the keyboard and least double the battery capacity. It would create a market for the App Store and lower the cost of both the iPad and Laptop computers while maintaining current margins.

    Perfect for schools as both devices could deliver same content, allow format choice, and tie into those data center for iWorks Pro to directly take on Microsoft Word, PowerPoint, and Excel. Allowing programs to operate without the required Word format to submit to the teacher.
    Adding increased operation time to a complete day, adding all the advantages of the App Store , education build currently available, price, and parts volume.

    Could be a great idea.

  8. Nope that won’t work, however as I’ve said before, there is a solution that could work, without creating a mess like the surface. It’s simple and would sell many tens of millions. It’s a macbook air running OSX with 9.7inch screen. The screen detaches and defaults to iOS for touch ie iPad. In other words a Macbook air and iPad all in one beautiful machine. simple genius, elegant and extremely useful. The real brilliance of this product is that Android could not compete with it as Google don’t have a real desktop OS that could compete, Apple would have a complete monopoly. I would be first in line to buy such a product.

  9. I’ve written on this several times. It is a very good idea. Don’t think of it as an IOS MacBook, Think of it as an ARM architecture MacBook. The tools to build the apps are already there, Xcode 🙂 Bye-Bye Intel. AMD has a massive multicore ARM architecture in a tower format ready to go. Megahertz don’t matter so much in the post-pc world, also multicore arm boards and processors are very good and getting better.

  10. The idea behind the product is broken. It’s not good for serious content creating which will need better hardware and bigger screen, yet it’s too expansive for a lite content consuming device. This is exactly what Steve Jobs used to say about netbook:
    Quote: “Netbooks aren’t better than anything,” “They’re just cheap laptops.”
    The rumored device is exactly the same, they aren’t better than anything, just cheap.
    Besides, laptop and touch(on-screen) just doesn’t go well with each other.
    http://linwangge.wordpress.com/2013/03/05/uicraft-rethinking-touch-screen-on-laptop/

  11. The thought of being able to run iOS apps from OSX without the simulator XCODE provides, not to mention purchasing them also, may be something wildly popular. Such an emulator could be ported being extremely profitable for both developers and Apple. I doubt this would ever happen, but it could have positive implications for MacAir owners that want iPad apps.

  12. Iintel has a FASTER chip? How can you run final cut x on an Arm?
    You can’t.If you have an OSX macbook you will need something that goes at about 3 ghz! This is something poeple NEED to think about. When the Haswell chip comes out ALL the “PCs’ will move to tablets. They KNOW Pc sales are dropping. But Apple “owns” the tablet market…..but with a WEAKER chip than intel.
    How can you run final cut x on an Arm. Apple NEEDS to really think about this. The new Wintel/tablets will ALL have a better, faster chip, and doen’t think they won’t use that in their ads.

  13. This could work if one thing were added to iOS – a proper filing system, or at least don’t prevent me from filing the files in Dropbox (which can sync to my OSX filing system). If not, then this is a joke, in every sense of the word.

  14. I think it could be a huge hit if done right.
    If Apple release this product it should run OSX and also have an option to flip between the full OS and iOS. Then you could run all your apps from you iPhone or iPad. Its pretty obvious thats where we’re headed – Launchpad in OSX indicates a heavy lean towards iOS integration. They will do away with the physical keyboard, and it will resemble two very thin iPads – with one or both screens touch capable. Thats what I envisage in the next couple of years.

  15. Yup, I can see all the hardcore geeks hating this idea, but it could happen and it would sell by the gazillion.

    Two iPads with a hinge connecting them. Whichever is on the bottom becomes the keyboard. 14 hours battery life.

    Of course, for this to work, iCloud syncing would have to be more than a sick joke. There are address book entries on my phone that have been refusing to sync to the Pad for months now.

  16. Mary Kate Danaher: Could you use a little water in your whiskey?
    Michaleen Flynn: When I drink whiskey, I drink whiskey; and when I drink water, I drink water.

  17. Why? Why? Why? The point of iOS is to alleviate the need for a keyboard ALL the time by making it a TOUCHABLE interaction. Why would they not only add the requirement for a mouse/trackpad, but force you to use it like a laptop instead of one-handed? This not only gets rid of the legendary iPhone/iPad ultra-portability, but likely decreases battery life. All of this to get an experience no better than the iPad. Wouldn’t it be easier to just add mouse/trackpad functionality to the iPad?

  18. Would be much better to replace Mac OS Dashboard with an iOS emulator that allows iOS apps to be downloaded from the iOS app store and run on the Mac alongside regular Mac apps. That way Mac users get the best of both worlds.

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