“So it comes as almost no surprise to us that there are rumours flying around that Apple is sniffing around Waze with a view to a possible acquisition,” Butcher reports. “After all, Waze is already a data partner for Apple’s Maps app and was the only app to gain meaningful marketshare after the Apple Maps fail.”
Butcher reports, “Waze’s international use has been growing because it is genuinely useful, especially in places where Maps remain a problem, such as in Asia and the Middle East. Because Waze maps are built on the location of moving cars, it’s far more accurate than check-in apps.”
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