“There can be no doubt that one of the hottest startups of the last couple of years has been social sat-nav smartphone app Waze,” Mike Butcher reports for TechCrunch. “Not surprising in an era when – largely due to Apple initially dumping Google Maps in iOS 6 – everyone woke up, as if from some slumber, about the importance of decent mobile maps.”
“So it comes as almost no surprise to us that there are rumours flying around that Apple is sniffing around Waze with a view to a possible acquisition,” Butcher reports. “After all, Waze is already a data partner for Apple’s Maps app and was the only app to gain meaningful marketshare after the Apple Maps fail.”
Butcher reports, “Waze’s international use has been growing because it is genuinely useful, especially in places where Maps remain a problem, such as in Asia and the Middle East. Because Waze maps are built on the location of moving cars, it’s far more accurate than check-in apps.”
Read more in the full article here.