“There is an ongoing debate about whether Apple will release a physical television or an enhanced box similar to what we have now,” Jim Dalrymple writes for The Loop. “People on both sides of the debate square off every few weeks and rehash the same arguments. Ultimately, we get nowhere, but I think that’s because nobody is asking the right question.”

“Apple has transformed itself into a problem solving company,” Dalrymple writes. “They did it with the iPhone, iPod and iPad and I think that’s what they will do when they enter the television market in a serious way.”

Dalrymple writes, “Apple will not enter a market unless it feels it can make a significant impact on the current state of the industry. They will want to provide something different than what’s currently available, something that nobody else can do. Apple has the power to do that because they think about how to solve problems first and making money second.”

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