The 16th Annual Loyalty Leaders List gives the loyalty rankings for the top 100 brands, out of the 598 brands we assessed in 83 industry categories in the 2012 Brand Keys Customer Loyalty Engagement Index. N/A indicates that the brand or category did not appear on last year’s top-100 list.

Apple Inc. took 3 of the top 5 spots in the rankings, for iPad (#1), iPhone (#3), and Macintosh (#5), respectively.

Brand Keys Customer Loyalty Leaders List 2012
Brand – Category – 2012 Ranking (2011 Ranking)

Apple – tablet – 1 (N/A)
Amazon – tablet – 2 (N/A)
Apple – smartphone – 3 (2)
Amazon – online retail – 4 (1)
Apple – computer – 5 (5)

Smartphone also-rans:

Samsung – smartphone, 26 (56)
HTC, smartphone, 61 (N/A)
Motorola Mobility, smartphone, 62 (N/A)
BlackBerry, smartphone, 100 (60)

More info here.

MacDailyNews Take: Those who expressed loyalty to Amazon in tablets have never used an iPad for more than 30 seconds.