Analysts: Apple’s executive shakeup a consolidation, not cause for concern

“Major changes to Apple’s executive team surprised investors this week, but market watchers don’t believe anything is awry with the company’s management,” Neil Hughes reports for AppleInsider. “Gene Munster with Piper Jaffray said the changes announced by Apple on Monday seem to confirm that Jony Ive, the company’s acclaimed designer, will be with Apple for the ‘foreseeable future.’ He believes Ive’s expanded role should put to rest ‘a recurring investor concern of an Apple without Ive.'”

“‘Apple is consolidating leadership around core long term executives, and the probability that key management is committed to Apple appears to have increased,’ Munster said.,” Hughes reports. “Brian Marshall of ISI Group also isn’t concerned about the departure of Forstall or John Browett, Apple’s former retail chief whose short tenure at the company was not well received.”

Hughes reports, “Brian White of Topeka Capital Markets believes the changes are a ‘natural evolution’ for Apple as it pushes for more seamless integration across its devices. He sees Apple’s management shakeup as a result of the company ‘pushing for new levels of future innovation.'”

Read more in the full article here.

Related articles:
Apple: Forstall pushed out by Cook, source says; news met with ‘quiet jubilation’ inside Apple – October 30, 2012
Apple CEO Tim Cook executes major management shake-up at world’s most valuable company – October 30, 2012
Tim Cook takes full control of Apple: John Browett and Scott Forstall out; Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi get expanded responsibilities – October 29, 2012
Apple software designers sick of doing things Scott Forstall’s way; ‘civil war’ said breaking out – October 10, 2012
Tim Cook open letter: We fell short with new Maps app; we are extremely sorry – September 28, 2012
Apple newbie John Browett brings Dixons to Apple Retail Stores – August 17, 2012

An Apple CEO-in-waiting, Scott Forstall, sells 95% of his company shares – May 2, 2012


    1. Mr. Ive is notoriously shy in front of crowds, and who knows how good his Public Host Playing” face is…… Not to mention his negotiating skills.

      CEO duties would detract from his strengths and major role as a designer. Just leave him alone and let him do what he is meant to do. First Best Destiny as it were. Lets NOT Peter Principle him into a CEO role.

      1. If Ive was good at the stage show or wanted to be up there at Keynotes I’m sure he’d have been trotted out there by now. Some people just don’t like public speaking or aren’t good at it. I miss watching Steve just loving every minute on that stage, just getting a kick out of everything he was planning to show us.

    2. I think Cook is a great CEO for Apple, partly because he was a great COO. He does not have to be the product genius that Jobs was to be right for the job. As long as he gives Ive enough power, and part of this consolidation is about doing that and getting rid of those in their way, there is no reason Cook should cannot be a great CEO for Apple. No single person could replace the many things Jobs added to Apple, so they are not going to have a CEO that would not be missing something Jobs had.

    3. Munster is right. Ive is far more important to the design soul of Apple. But that does not mean that Ive should be CEO. It would not be a good fit. Cook just put Ive in the perfect spot to exercise his genius, and I think that Ive will now be very happy to stay with Apple long term. That, along with the delay of Mansfield’s retirement, are the two best aspects of this recent management shakeup at Apple.

    4. Zulfuki is an Apple hater. He naively thinks that Apple now listens to every word spoken on MDN message boards since so much said here in the past has come true. So he is trying to goad you and I to start supporting BS like his last statement..

    1. What do you know that we don’t? The consensus seems to be that it is an opportune time for Scott to enjoy the fruits of his past work – and do it at home. He has been around a long time and some are disappointed that it wasn’t working. But if changes needed to be made, then they should be. What do you know?

    2. I think Time Cook did the right thing considering all the reports I’ve seen about those two men. Finally a company that holds executives responsible for doing their duties and and holds them to doing them well, not just getting by…

    3. Like it did when Avie Tevanian left? Or Bertrand Serlet after him?

      And did you watch the iPad mini intro? Both Avie and Bertrand were in the audience. That’s *mighty* interesting.

  1. The only thing that matters is that we dump that idiot moron Hussein in one week. The dumbest fool since Jimmy Carter, and it is now obvious he will get crushed in the election.

  2. When I read between the lines on the Forstall thing, I sense power grabbers vs. the engineer. Been there too many times. When I read that he refused to sign an apology for Maps, I think, good for him. Maps has some issues, but it’s not broken, just immature. I wonder who really was responsible for pushing out the door, and if the issues could only be resolved after it’s out there. No matter what, it’s a fine program that, (as most people here have said) will get better over time. I suspect that:

    1. Forstall said it wasn’t ready
    2. He won’t sign the stupid apology because he shouldn’t have to, there’s nothing for him to apologize for, and the people trying to make him apologize are the people more responsible for it being served up to early.

    When an organization reaches the level of success that Apple has, all they can do for a while is produce upgraded versions of what brought them success. Nonetheless, the pressure to grow, grow, grow is on and the only people who can produce growth at this point are marketing people. So the marketing people take over, shove the engineering folks out the door, and the company forgets what got it to where it is to begin with.

  3. So Forstall is a bit of a rebel in his thinking and a round peg in a square hole in his dealing with others, so what? It’s people like him from whom most radical ideas and products come. Jobs was right in recognizing his unique skills and talents and protected and nurtured him to allow him to maximize his contributions. That’s a mark of great leadership and foresight that Cook the apologist can never master.

    It’s utterly shameful that Cook allows such vicious character assassination of Forstall to go on unabated in the media based on nothing but tidbits of rumor and innuendo. Hey Cook, you don’t kick a man when he’s down, let alone a valuable, distinguished contributor to the company’s success. You miserably failed in letting Forstall go the same way you hired Browett.

  4. I do think Mr. Forstall should start his own company. If he has a passion for technology then maybe he should do what Mr. Jobs did after being fired from Apple. Mr. Forstall may not have the public persona of Steve Jobs but he got the smarts to further technology.

  5. The big issue that could happen is that Scott would leave and take some great people with him.

    I’ve seen this happen before when someone at a high level leaves a large company.

    He probably won’t do this, but you never know.

    The down side of high level business. If apple keeps him on as an advisor to Tim (which seems odd to me to be hinest as Tim shouldn’t really know the ins and out of software) then that gives him opportunity to take some good people with him.

    If he isn’t kept on then chances are he will be working at one of apples competitors within 6 months if that’s what he wants of course.

    I suspect he will want to setup his own software company, he has the money and the access to some amazing talent

    Well see in 2013 if this senario plays out.

  6. Grab that pitchfork and torch. Tie Scott up and dunk him in the river….if he floats we burn him, if he sinks…..our mistake…oops.

    Thats what you people sound like.

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