“Apple has snapped up Particle, a San Francisco-based creative consulting company that specializes in Web applications and marketing projects using HTML5,” Josh Lowensohn reports for CNET.

“Particle was founded in early 2008 and has some celebrity financial backing,” Lowensohn reports. “Pop star-turned-actor Justin Timberlake is an investor and helped fund short social video service Robo.to, which Particle created. Sources with knowledge of the deal did not know the selling price.”

Lowensohn reports, “The company has done HTML5 work for Google, Motorola, Amazon, Yahoo, Sony, and Apple… According to Particle’s about page, the company had a similar ethos, though with an interesting twist (emphasis mine): HTML5 and the WebKit rendering engine already drive the web experience on devices like the iPhone, iPad, and Android, but are increasingly becoming the lowest common denomination on the desktop web in next generation browsers like Google’s Chrome, and Apple’s Safari. Particle has chosen to focus on this technology so intensely because we believe it will soon be the rendering engine that powers a new universe of light weight and embedded applications from set top boxes to game consoles to Chrome OS and Android devices to portable telephony and media devices of all kinds.

Read more in the full article here.

[Thanks to MacDailyNews Readers “Fred Mertz” and “Arline M.” for the heads up.]