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Apple announces October 23rd special media event: ‘We’ve got a little more to show you’

Tuesday, October 16, 2012 · 1:06 pm · 77 Comments

Apple today sent invitations to a special media event scheduled for October 23, 2012 at the California Theatre in San Jose, California at 10am PDT / 1pm EDT.

Apple is widely expected to unveil the “iPad mini,” a 7.85-inch iPad, but that’s not all. A new 13-inch MacBook Pro with Retina display as well as new Mac mini could also make their debuts alongside the new “iPad mini.”

An all-new iMac is also expected shortly, either at this event or shortly thereafter. Here’s Apple’s invitation image:

Apple special media event invitation

Related articles:
Apple also planning new Mac mini alongside iPad mini, 13-inch MacBook Pro with Retina display – October 16, 2012
24 ‘iPad mini’ SKUs reveal 12 models in black or white – October 16, 2012
Will you buy an Apple iPad mini? – October 15, 2012

Categories: News

Tags: 13-inch MacBook Pro, Apple special event, iMac, iPad mini, Mac mini, OCtober 23, special media event

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Comment Feed

77 Comments

1 2 Next »

R2

Tuesday, October 16, 2012 - 1:08 pm · Reply

Lots of crow to be eaten by the iPad mini denial gang.
- peterblood71
  
  Tuesday, October 16, 2012 - 1:24 pm · Reply
  
  OMG they will be crammed full of crow!
- Eldernorm
  
  Tuesday, October 16, 2012 - 1:36 pm · Reply
  
  Hmmmm. Hint? We have a “little” more to show you.
  
  Any idea what that could be ? LOL
- lawrence
  
  Tuesday, October 16, 2012 - 2:07 pm · Reply
  
  Can’t wait! I want to buy a mini-ipad now! I’ll get the full sized ipad later, as my ipad 1 is still fine.
  - korgri
    
    Tuesday, October 16, 2012 - 6:14 pm · Reply
    
    A few years back I had the occasion to speak with one of the upper echelon Apple execs, and I looked to point out the merits of continuing to manufacture a number of computers based on PPC chips, alongside the (then) new Intel line. My reasoning was that there were plenty of Apple users who would actually buy both an Intel and a PPC version of the same computer, just so they could say they had both in online forums or at MUG meetings.
    “I tell ya, (his name), those dorks go goofy over the gear. You guys could easily make extra dough by running a 30% capacity PPC line (of 100% of the Intel line) and charge MORE for the PPC version, and those dorks will line up outside your stores to buy them.”
    “Korgri,” he said (meaning me), “it’ll be a cold day in hell before people are stupid enough to stand in line to buy a product at a store when it will be continuously available anywhere for the duration of it’s production lifespan. Plus, if Big Steve walks by try not to let him hear you call our customer base ‘dorks’.”
    “Why, what dos he call them?”
    “He prefers to think of them as ‘kittens’.”
    “Because any string you guys dangle they will bat at it?”
    “Right. Oh hey, here comes the cart. We have a new flavor of kool aid today…want some?”
    - MacDaddyMaster
      
      Tuesday, October 16, 2012 - 6:58 pm · Reply
      
      Korgri… go back to the cage and stop your fantasy about working at Apple. I will bring your pills in a few min. I hope you feel better soon.
      - korgri
        
        Tuesday, October 16, 2012 - 9:50 pm · Reply
        
        I never worked at Apple…. but it’s interesting – if perhaps not a little overly revealing into your psyche – that you came to that conclusion just because I was speaking to someone who did work there.
        So working at Apple is something you fantasize about?
        My fantasies usually involve naked gals and complex algorithms best explained via oral (trying to think of some term to follow ‘oral’ that sounds scientific but really only puts in your mind some lewd visualization). Now see, if I had worked at Apple I would have been able to come up with that creatively sordid term.
        Alas, I can only recount to you the sheer magic that rubbed off from one of my visits!
        (Korgri pauses as if about to deliver some stunning realization)
        Most of their creative magic really comes from what looked to me to be about 80 or 90 elves they keep locked up in the cellar.
        “What’n the heck are all these elves doing in these cages?”
        “Look, Korgri,” – my host spoke somewhat threateningly – “I just need your help for a minute feeding the bunch over there near where the cave moss is growing on the wall. Just grab a handful of moss for each elf and toss it through the bars. Do not hand anything directly to any of the elves, and make no eye contact longer than two or three seconds.”
        “We’re feeding elves in cages?”
        “And what was the non-disclosure document you signed?” He paused for a half a sec while I thought that one over. “See that table over there? The design teams bring their ideas down here and brainstorm while in the midst of these elves; I dunno, it’s some kind of telepathy thing Big Steve discovered back when he was a kid – you got great ideas just being in close proximity to magical beings. You can’t say it hasn’t worked, right?”
        “You mean Woz was – ” Some of the elves within earshot began to murmur menacingly and stared daggers at us.
        “Shhh, idiot…don’t say that name down here.” he took me by the arm out of earshot. “The big guy got his top job back in the late 90′s by demonstrably proving he could capture and imprison elves. His former associate had shown him years before the entrance to the cave from whence his ancestors had traversed forth from to mix with humans. Savvy? Avoid openly speaking names aloud down here, okay?”
        I had glanced back at the cages, the elves had returned to their meditative solace, or what we humans might call incessant masturbation. “Jeez, I bet it gets messy down here after a few hours.”
        My host patted the brace of firehoses on the wall. “Well, that’s where these come in pretty handy. Look, count yourself lucky. Before Jobs came back we had to deal with Sculley’s mountain trolls and then Gil’s fire pixies. You think these elves make a mess, you don’t want to know the problems you get from just one troll and any number of fire pixies. Seriously, it’s just like in the old European fairy tales. For the most consistently magical – as in pleasing-the-stockholders kind of magical – you gotta stick with elves. Just ask any old shoe cobbler.”
        
        GM
        
        Wednesday, October 17, 2012 - 5:57 am · Reply
        
        How about naked algorithms? Just saying. That’s some strong stuff you’re smoking brother. Hope you’re not driving.
        
        korgri
        
        Thursday, October 18, 2012 - 4:30 am · Reply
        
        Hey! I don’t smoke nuthin;, d’yhear?
        The most that I can lay claim to is elvish meditative solace.
        (rimshot, bass drum, cymbal crash)
    - macaholic
      
      Tuesday, October 16, 2012 - 8:53 pm · Reply
      
      kittens! now that’s funny!
      - Now, Now...
        
        Wednesday, October 17, 2012 - 8:23 am · Reply
        
        I agree… Apple users are purrrrrrrrfect!
        
        Sorry, just had to say it…
- Am3ricanJo3
  
  Tuesday, October 16, 2012 - 2:27 pm · Reply
  
  [chew, chew, chew...] man I hate the taste of crow… The feathers are getting stuck in my throat [GAG]
- bah
  
  Tuesday, October 16, 2012 - 2:32 pm · Reply
  
  Yeah, well, I still deny it. I say a 7 inch iPad makes no sense.
  
  With the iPhone(or iTouch) you get a pocket-sized device with the trade-off of a cramped screen.
  
  With an iPad, you get a nice spacious screen with the trade-off of it being too big to cary around in your pocket.
  
  Wth a 7 inch iPad, you’d get… A device with a cramped screen that’s too big to fit in your pocket. It would have all the trade-offs of the iPad and iPhone with none of the advantages. It’s insane.
  - feral
    
    Tuesday, October 16, 2012 - 2:42 pm · Reply
    
    1 want a 21″ iPad maxi…great for heavy work flows…ummm
    wups!
  - Weekend
    
    Tuesday, October 16, 2012 - 3:07 pm · Reply
    
    Sure, you’re right. It’s not happening. Uh huh. Yeah of course. Just ask D.C..
  - Sari
    
    Tuesday, October 16, 2012 - 3:58 pm · Reply
    
    This is why women (that is 50% of the population) are smart – rather than trying to cram things in various pockets, they carry a purse/bag. Problem solved!
    - Jesse
      
      Tuesday, October 16, 2012 - 4:52 pm · Reply
      
      Yet more and more we see men carrying around these Gucci shoulder bags that look like those fold-over suit bags that were popular with road warriors 20 years ago.
    - Wise Guy
      
      Tuesday, October 16, 2012 - 5:43 pm · Reply
      
      Yeah, that’s why I travel light; I have my wife carry all of my junk in her purse. Of course, I’m screwed if I have to find anything in there myself.
  - mimimax
    
    Tuesday, October 16, 2012 - 9:00 pm · Reply
    
    A smaller iPad at a 1024×768 resolution makes a lot of sense for young users, who have smaller fingers than adults, and who greatly benefit from carrying a lightweight, networking-capable, constantly up-to-date device, instead of multiple heavy printed textbooks that are re-written every year. I feel that no device manufacturer other than Apple has the wish and talent to revolutionize the education market. It’s clear to me that iPad mini is going to be very successful, likely even more than all generations of iPads combined.
- Gm
  
  Tuesday, October 16, 2012 - 3:01 pm · Reply
  
  Yup. One big poster on this site for sure. Wonder if he will step forward? Well……….
- Radio Moscow
  
  Tuesday, October 16, 2012 - 6:34 pm · Reply
  
  I still can’t see the price point? The iPod touch is priced up to 350 then the ipad 2 at 399
  If its 199 then what does that do to the iPod touch?
  Kills it
Mac-a-licious

Tuesday, October 16, 2012 - 1:09 pm · Reply

I can’t wait!
- tomL
  
  Tuesday, October 16, 2012 - 1:41 pm · Reply
  
  a LITTLE more to show you
  
  is there a LITTLE clue in the title???
  
  maybe the real name of the new smaller iPad has LITTLE in it?
  
  LilliPad LittlePad iPad-Little
  - Ellis D.
    
    Tuesday, October 16, 2012 - 2:11 pm · Reply
    
    iPad LT
  - IT22
    
    Tuesday, October 16, 2012 - 2:27 pm · Reply
    
    I think tomL works for Microsoft’s naming department.
  - NHL
    
    Tuesday, October 16, 2012 - 4:57 pm · Reply
    
    “LilyPad”?
Vasco Elvas

Tuesday, October 16, 2012 - 1:13 pm · Reply

savvy, “on target” and with right instantion, “Set Bollywood mode off”.
MacHeadB

Tuesday, October 16, 2012 - 1:15 pm · Reply

Timing couldn’t be more perfect!!
- Jersey_Trader
  
  Tuesday, October 16, 2012 - 2:25 pm · Reply
  
  Yes, but what if it is a “little” more? What would you call a “new Mac mini” that has a solid state drive and an iOS 6 ARM chip in it? What if it had a cable or HD input? It could be the entertainment hub we all have been looking for. Put a standard remote’s infer red on the new iPad mini. It would be the game controller / TV remote control.
  
  Think different. Think a “little” bigger!
  - Weekend
    
    Tuesday, October 16, 2012 - 3:38 pm · Reply
    
    Nice Jersey.
    - Mike
      
      Tuesday, October 16, 2012 - 6:18 pm · Reply
      
      1
tbone

Tuesday, October 16, 2012 - 1:19 pm · Reply

They’re just announcing closeouts on the iPod socks that they recently discontinued.
- What?
  
  Tuesday, October 16, 2012 - 1:24 pm · Reply
  
  Right tbone, they usually hold an event for that.
- peterblood71
  
  Tuesday, October 16, 2012 - 1:25 pm · Reply
  
  Now THAT’S a worthy event to call out the media for!!
Ballmer's left nut

Tuesday, October 16, 2012 - 1:22 pm · Reply

Man, that crow pie ought to taste good! Yum! Yum!

How about chowing down on some crow pie now, naysayers!
- HTML5 Gordon
  
  Tuesday, October 16, 2012 - 1:24 pm · Reply
  
  I think I’ve had enough crow pie after the serving I had for the iPhone 5 screen size increasing. No more crow for me. Thanks.
- Banjo
  
  Wednesday, October 17, 2012 - 12:37 pm · Reply
  
  I’m already jammed full of crow. I’ve said all along, “not gunna happen. Why do it? Make zero sense to me.”
  
  This from the same guy that watched the entire keynote for the first iPad and didn’t get it. I literally did utter, meh. Dipshit. Yes I get it now. Big time.
  
  I am in a wait and see posture but am looking forward to it.
  
  Belch…………christ am I full
rolf

Tuesday, October 16, 2012 - 1:23 pm · Reply

yippie kaye mf!

this is a rare Apple occasion. 2 special events so close in proximity. is that the change in the Post iSteve era or Cook’s Apple?

the last event was 2012-09-12
only 41 days apart.
last invite slogan “It’s almost here. 12″
for: the iPhone5/iOS6.

what is it this time?
1. iPad mini
2. Apple Remote
3. 1st new iMac industrial design since the flat screen or 4th iMac iteration, in 2007-08?
4. new full AppleTV?
5. new AppleTV content deal?

let’s see which fools will copy what NeXT.
as long as they copy, they will always be behind.
since when they copy and finally get it half-right,
Apple by then doe the next gen and is always ahead by law ; )

the only way for competitors to win,
is to invent their own epic shit on their own,
and they will only succeed if they compete in the same in non-Apple product categories…
- peterblood71
  
  Tuesday, October 16, 2012 - 1:28 pm · Reply
  
  No slavish adherence to MacWorld schedules anymore means Apple can do it anytime stuff is ready to unleash on suspecting tech lustful consumers. Going to be a great holiday season this year! Apple Haters, sharpen your pencils, dull your wits and also be ready to be served up crow.
Paul

Tuesday, October 16, 2012 - 1:24 pm · Reply

“We’ve got a little more to show you” is the new “One more thing” maybe. Slight stretch but it pays homage.
- commun5
  
  Tuesday, October 16, 2012 - 2:12 pm · Reply
  
  I think there’s more to this theme than “one more.” “Little” suggests that minis will be the unifying element — mini iPad, Mac mini, and mini MacBook Pro.
- Janine
  
  Wednesday, October 17, 2012 - 3:40 am · Reply
  
  Agree with both of you – nice homage and a mini-themed line-up.
lodger

Tuesday, October 16, 2012 - 1:26 pm · Reply

terrible graphics.
- 24january1984
  
  Tuesday, October 16, 2012 - 1:35 pm · Reply
  
  I like them. Full of energy.
- Jean Poole
  
  Tuesday, October 16, 2012 - 1:40 pm · Reply
  
  They let a monkey sit in different colors, then he squirmed around on his a-se to create this assterpiece.
  - Craig
    
    Tuesday, October 16, 2012 - 1:50 pm · Reply
    
    It’s obviously a hint to the already-leaked iPad mini in its various color options.
Bizlaw

Tuesday, October 16, 2012 - 1:37 pm · Reply

Using the word “show” makes me wonder if there is some sort of Apple TV remote-capability built into this device. Also, the color scheme of the invitation could suggest multiple colors of the device, a la the iPod lineup.

If it is an iPad mini, I hope it is more than just a smaller iPad. That would definitely differentiate it from all of the other tablet wanna-be’s.

Great timing of this announcement, to trump Microsoft’s Surface flop-o-rama on Oct. 26.
kahuna1964

Tuesday, October 16, 2012 - 1:40 pm · Reply

If they are in fact revealing the iPad Mini, perhaps the tag line should have been “We’ve got a little less to show you”?

Better pun anyway!
- TheWatchfulOne
  
  Tuesday, October 16, 2012 - 1:57 pm · Reply
  
  Actually, less IS more.
  - 24january1984
    
    Tuesday, October 16, 2012 - 2:56 pm · Reply
    
    Precisely.
Dave

Tuesday, October 16, 2012 - 2:07 pm · Reply

Someone at Apple has not lost the knack for intriguing invitations.
- skylark
  
  Tuesday, October 16, 2012 - 4:24 pm · Reply
  
  Agreed, the focus on the Apple leaf, distils it, transforming to symbolise an “eye” … an i for iPad.
janekg

Tuesday, October 16, 2012 - 2:11 pm · Reply

I’ve waiting for my new iMac for quite some time. I’m sure Apple Inc. won’t disappoint.
ed

Tuesday, October 16, 2012 - 2:16 pm · Reply

I just got word the new mac mini will be the same size and shape, but not color as the appletv
MacRaven

Tuesday, October 16, 2012 - 2:36 pm · Reply

I think I had posted that I thought they shouldn’t do it not I believed they definitely wouldn’t. But you guys have presented many convincing reasons as to why it’s a good thing to have a mini so I’m already convinced you’re probably right.
- GM
  
  Tuesday, October 16, 2012 - 3:43 pm · Reply
  
  And they’ll sell like hot cakes!
Trevor Jacques

Tuesday, October 16, 2012 - 3:08 pm · Reply

“little”

Littler iMac (thinner)
Littler MacBook Pro (13″)
Littler iPad (~8″)
Littler mini (size of ATv)

Did I miss anything wrt hardware?
- wzinc
  
  Tuesday, October 16, 2012 - 3:11 pm · Reply
  
  iPod pico
Snoop Dogg

Tuesday, October 16, 2012 - 3:25 pm · Reply

This is great news for Ballmers Left nut, i am hoping i get good news for myself too in the form of a new imac, cant wait to ditch the pos windows laptop. Got the iphone 4s, ipad 3 retina, apple tv, old gen ipod touch, so its the imac i need to complete the circle, and wash my hands on windows
Apple is Always Right

Tuesday, October 16, 2012 - 3:27 pm · Reply

speculation is for losers (media need$). just wait
Whatever

Tuesday, October 16, 2012 - 3:40 pm · Reply

Filing my fingers now….
iWatcher

Tuesday, October 16, 2012 - 3:48 pm · Reply

Astrologers used to watch the positions of the planets in relation to the star constellations to predict the future.

Now they attempt to divine the meaning of colors and individual words in Apple event announcements…
- korgri
  
  Tuesday, October 16, 2012 - 5:56 pm · Reply
  
  Let’s hope it ends there…. be careful what you post
  
  Who keeps drinking all this kool aid?