“Ever since [Tim] Cook took over from the late co-founder Steve Jobs a little more than a year ago, it’s de rigueur to suggest the world’s most successful tech company just can’t be the same any more,” Adam Banks writes for BBC News. “Yet the facts disagree.”

“Writing on this site on Tuesday, Dan Lyons, a Newsweek journalist and former author of the Fake Steve Jobs blog, felt the iPhone 5’s incremental improvements could only be a let-down,” Banks writes. “‘Word is it will look a lot like the last two versions of the iPhone,’ he wrote. ‘Except a bit thinner and a bit taller, with upgraded guts and a refreshed operating system. If that’s correct, I imagine Steve is not happy.'”

MacDailyNews Take: Newsweek journalist. Now there’s an oxymoron. Drop the “oxy” and there you have Lyons.

Banks writes, “Well, that’s exactly what the iPhone 5 turned out to be. And if Lyons (like the rest of us) had a pretty good idea about that well in advance, why does he think Jobs didn’t? Apple isn’t a company that flails around for new ideas and rushes them to market. It conceives products before the technology exists to make them. Then it refines them for as long as it takes to get them right.”

“The iPad, for example, was based on an idea dating back to 1968, and in prototype by 2002, but didn’t appear until 2010. In short, if Jobs had been disappointed with Apple’s plans for September 2012, he’d have had plenty of chance to change them before he bowed out of the company a year earlier,” Banks writes. “But what he understood, and Lyons seems to miss, is that innovation doesn’t always mean radical change.”

Read more in the full article here.

MacDailyNews Take: We want to highlight an important part of what Banks writes with which we agree wholeheartedly:

The iPhone hasn’t departed radically from its original format. Nor have any of the other smartphones that followed it. Why should they? The clamshell laptop was patented more than 30 years ago by the British industrial designer Bill Moggridge, who died this week – and we’re still using clamshell laptops. Maybe that means every laptop manufacturer “ran out of ideas” in 1982. Or maybe it’s a good idea that we’re sticking with because it works – just like the touchscreen phone that Apple invented in 2007.

[Thanks to MacDailyNews Reader “Crabapple” for the heads up.]

Related article:
Dan Lyons trolls: I can hear Steve Jobs screaming; Apple’s iPhone launches no longer excite – September 12, 2012