“According to a new report by Asymco this week, Apple is currently investing in both equipment (and machinery) at a rate which is considered particularly abnormal than what the company has done in this regard in the past,” Aaron reports for RazorianFly.

“Noting that by watching this trend he can effectively “assess approximately when and for which products [this] investment [is] allocated,” Asymco’s Horace Dediu highlights that Apple’s quarterly spend on PP&E by line time moving into the second quarter of this year appears to show exponential growth of the firm’s investments in machinery, equipment and internal-use software,” Aaron reports. “The question is: What is Apple investing so much in this production for? — The Apple television, new Macs, the next-generation iPhone, a “smaller” 7-inch iPad? …None of the above?”

“The sheer size of this reported investment could suggest the company is gearing up to launch a new class of product, just as it did with the introduction of the iPhone in 2007 and iPad in 2010,” Aaron writes. “That said, it’s totally plausible that such investment in production could also be needed for a revamp to the firm’s entire product line. In this case scenario, such a jump in investment would make a lot of sense.”

Read more in the full article here.

MacDailyNews Take: Something wicked this way comes.

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