“The cast’s sudden conversion cost the Cupertino (Calif.)-based iPhone maker nothing,” Burrows and Fixmer report. “Apple has spent decades strengthening its subtle but powerful grip over Hollywood, and unlike many companies, says it never pays for its products to appear on television or in movies.”
Burrows and Fixmer report, “The company’s gadgets were discussed or shown 891 times on TV in 2011, up from 613 in 2009, according to researcher Nielsen. In the same year, iDevices appeared in more than 40 percent of the movies that topped the weekly box office, according to Brandchannel, which tracks product appearances. That’s nearly twice the penetration of the next most common brands in Hollywood — Dell, Chevy, and Ford.”
Read more in the full article here.
MacDailyNews Take: So, if Apple’s the “other cult,” what’s the cult in Hollywood that Businessweek’s headline (same as above) references? Excessive dieting? Plastic surgery? Money? Drugs? Multiple sequels? Dianetics? What?
Apple tops movie product placement charts – February 22, 2011
Apple reaps hundreds of millions of dollars worth of free iPad publicity – April 2, 2010
Entire episode of ABC’s ‘Modern Family’ centered on Apple iPad (with video) – April 1, 2010
Apple dominates film and TV appearances – March 5, 2010
Apple iPhone reaps free publicity on Late Show with David Letterman, Tonight Show with Jay Leno – February 27, 2008
Apple awarded Brandcameo Lifetime Achievement Award for Product Placement – February 22, 2005
If Apple Mac has such small market share, why are Macs in so many TV shows and movies? – January 26, 2004
Roger Ebert comments on Macintosh placement in feature films – August 24, 2003