“The 15th straight quarter of contract customer losses puts the carrier further behind AT&T T +0.98% and Verizon Wireless in the race to lock users into two-year commitments,” Bensinger and Tibken report. “T-Mobile, the fourth-biggest U.S. carrier, watched its subscriber rolls shrink after putting its strategic plans on hold last year while awaiting government approval of the $39 billion buyout offer by AT&T. T-Mobile is the largest remaining carrier without the Apple Inc. iPhone, another competitive advantage that has hurt its ability retain users.”
Bensinger and Tibken report, “T-Mobile said it lost 510,000 branded contract customers in the first quarter, an improvement from the 706,000 lost in the year-earlier period, though still behind its biggest rivals… “
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