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Why Apple’s new iPad will lead through 2015 — and beyond

Friday, March 9, 2012 · 10:28 am · 30 Comments

“Brand loyalty, customer satisfaction, after-sales satisfaction and more… These factors help make the Apple product desirable,” Jonny Evans writes for Computerworld. “The company’s move to offer the new iPad as ‘the new iPad’ underlines just how much hold it now has on the tablet market. The iPad is the tablet market, and the new iPad is an even better version.”

Some stats to confirm these claims:
• Apple is the world’s most-admired company, says Fortune.
• 74% of existing iPad owners say they’re “very satisfied”. Just 49 percent of users of other tablets and 54 percent of Kindle Fire users feel the same.
• 48 percent of existing iPad owners plan to buy the new iPad.
• The upgrade cycle is rabid — 16,000 older model iPads were listed on eBay in the last two weeks.
• Apple’s online store almost collapsed on weight of pre-orders in the hours following this week’s launch event.

Much more in the full article here.

[Thanks to MacDailyNews Reader "Fred Mertz" for the heads up.]

Categories: Opinion

Tags: iPad, iPad (early 2012), iPad market, tablet market, tablets

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Comment Feed

30 Comments

Jean Poole

Friday, March 9, 2012 - 10:37 am · Reply

Apple – cede?
- Pean Joole
  
  Friday, March 9, 2012 - 11:12 am · Reply
  
  Look up cede at Dictionary.com: 1630s, from L. cedere “to yield; to give up some right or property,”
  
  Windows – give up.
occasionalposter1

Friday, March 9, 2012 - 10:38 am · Reply

I’ll bet that those last year prognosticators of “android” or MS being the leader in 2014 – 2015 are getting amnesia about now! MDN’s iCals are looking good!
Marty

Friday, March 9, 2012 - 10:51 am · Reply

I love how all the iPad hype has taken the iPhone out of the picture… We’re probably only a few months away from an iPhone 5 launch, and maybe six months away from an Apple TV launch.

With the new MacBook Pro/Air hybrids being dropped in there sometime as well.

2012 is gonna be a crazy year! I’ve been calming down with my Apple purchases over the last few years (still have iPhone 4, original iPad, late 2008 MacBook Pro, original Apple TV), but I can see myself updating all of them throughout the year.
- iAppleTennisU:-)
  
  Friday, March 9, 2012 - 4:21 pm · Reply
  
  Same here! Buying a new iPad 3 and iPhone 5
  
  Also, Buying , more AAPL shares!!!!
  
  2013 = AAPL = $707.70
Apple Turnover

Friday, March 9, 2012 - 10:52 am · Reply

… everyone will be tossing out their iPads to own a powerful Windows 8 tablet so they can get some “real work” done. Every consumer absolutely has to have Microsoft Office on their tablet to accomplish anything useful. Eventually, Windows 8 tablets will have 90% tablet market share like Windows desktop with full Flash support.
/s
- yourmombluray
  
  Friday, March 9, 2012 - 10:58 am · Reply
  
  Good one!!
- jaundiced
  
  Friday, March 9, 2012 - 11:01 am · Reply
  
  Maybe in your universe, but certainly not mine. Did you drop acid today?
  - Cubert
    
    Friday, March 9, 2012 - 11:17 am · Reply
    
    Methinks he kids.
    - KRONOS
      
      Friday, March 9, 2012 - 12:39 pm · Reply
      
      Or channeling Roger McNamee…
    - Derek Currie
      
      Friday, March 9, 2012 - 2:28 pm · Reply
      
      Hint: Notice the “/s” at the end of his rant.
      - Cubert
        
        Friday, March 9, 2012 - 4:44 pm · Reply
        
        Exactly.
  - Rorschach
    
    Friday, March 9, 2012 - 11:23 am · Reply
    
    jaundiced, perhaps you missed the /s
    at the end; /s = /sarcasm
    - tbone
      
      Friday, March 9, 2012 - 11:58 am · Reply
      
      Could be a syntax error– try
      
      The trailing bracket might be preventing the rich and lively sarcasm from parsing- thus preventing any *real work* getting done*
  - k2spitfire88
    
    Tuesday, March 13, 2012 - 3:32 pm · Reply
    
    Miss the sarcasm?
- eldernorm
  
  Friday, March 9, 2012 - 11:03 am · Reply
  
  ZuneTang, your back!!! Good to see you survived longer than the Zune…
  
  en
- BoC
  
  Friday, March 9, 2012 - 11:30 am · Reply
  
  “… everyone will be tossing out their iPads to own a powerful Windows 8 tablet so they can get some “real work” done”
  
  Steve Ballmer, will you quite using your fake identity and just own up to your comments?
- NCG598
  
  Friday, March 9, 2012 - 11:32 am · Reply
  
  Oh No! The “Stockholm Syndrome” has infiltrated our ranks!
- althegeo
  
  Friday, March 9, 2012 - 11:50 am · Reply
  
  Yes, in the last 11 years Microsoft has been selling powerful Windows tablets with Office on board like snotcakes.
  
  We all know how well snotcakes sell.
- montex
  
  Friday, March 9, 2012 - 12:32 pm · Reply
  
  Zune Tang! You’re back and now calling yourself “Apple Turnover”. I liked the original moniker better, but it’s good to see you again.
crisrod63

Friday, March 9, 2012 - 11:15 am · Reply

Wait, didn’t analysts predict that by 2013 Android would have taken over. Funny how nobody is talking about the Kindle Fire.
- Derek Currie
  
  Friday, March 9, 2012 - 2:32 pm · Reply
  
  Also funny how none of the TechTard journalists who were wetting themselves over the Kindle Fire have:
  1) Ever found any evidence that the Fire made a dent in iPad sales.
  2) Ever apologized for their TechTard rants about the Fire taking over the tablet market.
  3) Every pointed out how Amazon’s stock value continues to drop, despite the all mighty Fire.
  
  Perhaps they are still choking on their words.
Cubert

Friday, March 9, 2012 - 11:19 am · Reply

And what percent of current iPad owners will make an iPad their next tablet?
- Derek Currie
  
  Friday, March 9, 2012 - 2:26 pm · Reply
  
  What other tablets are there?
Rorschach

Friday, March 9, 2012 - 11:32 am · Reply

This iPhone owner is making this his first iPad purchase. And also really looking forward to the upgrade of his iPhone 4 to an iPhone 5 later this years. ヅ
- crisrod63
  
  Friday, March 9, 2012 - 11:55 am · Reply
  
  I am skipping this update. Petty happy with my iPad 2, but I am getting an iPhone 5 for sure.
  - Hotinplaya
    
    Friday, March 9, 2012 - 3:32 pm · Reply
    
    I skipped iPad 2, got the new iPad on order, and am selling my 1st gen iPad for 3,000 mex peso (about $230.00 us) and thinking about iPad 2
    For my 12 yo
NHL

Friday, March 9, 2012 - 12:45 pm · Reply

Oooo, you just wait!
Wait until Microsoft’s “Courier” gets here!
Oh Boy! Oh Boy!
- N8nNC
  
  Saturday, March 10, 2012 - 2:57 am · Reply
  
  But in typical Microsoft fashion, they shot the Courier before it delivered the message! (ready, fire, aim)
Derek Currie

Friday, March 9, 2012 - 2:24 pm · Reply

Brand loyalty, customer satisfaction, after-sales satisfaction and more…

This is all marketing blether! Woopee WOW if you’re a marketing geek. But it’s all after-the-fact statistics.

How about Apple the CREATOR? Apple INVENTED this technology. Apple made it INNOVATIVE. The iPad is the BEST IN CLASS in every aspect:
Hardware,
Software,
GUI,
Usability,
User-Friendliness.
All this stuff is ENGINEERED.

So marketing kiddies: Get real and point at the SOURCE of everything good about the iPad! It’s NOT your numbers.

It’s the creation itself.

Everything else just follows…