Widely credited with creating the reality television genre with its hit series The Real World, Bunim/Murray is an Emmy Award-winning production company that continues to lead the way with popular programs, including: Keeping up with the Kardashians, Kourtney & Kim Take New York, Project Runway, and more. Following recent market shifts, Bunim/Murray reconsidered its professional video editing software options and was looking for a software provider whose professional editing solution met their needs – today and into the future.
“Due to the large volume of media generated by our reality shows, we needed to re-evaluate our editing and storage solutions. At the same time, we were looking for a partner who would understand our long-term needs,” said Mark Raudonis, senior vice president of Post Production at Bunim/Murray, in the press release. “As we talked with Avid, it was clear that the company has really forged ahead since we worked with them years ago. Their commitment to the needs of their professional customers, like us, is clear. And, with the introduction of Media Composer 6, they really raised the bar and have a vision for the future that makes them the right choice for our business.”
Working closely with Avid and its reseller partner Key Code Media, Bunim/Murray ultimately selected Avid for its long-term commitment to the professional market as well as continued technology innovation, including the ability to integrate Media Composer 6 and Symphony 6 into its existing infrastructure with the new Avid Open I/O and enhanced Pro Tools interoperability. With the addition of the new Symphony 6 software solution with Total Conform, which allows for smooth transfer of offline projects in Media Composer to Symphony for online editing and finishing, and advanced finishing and mastering capabilities, Bunim/Murray can more easily complete all of its mastering work in-house.
“With the Avid Open I/O, we won’t need to change out any of the hardware from our existing editing stations. Instead it’s just a software install. In addition, we’ve always used Pro Tools, so we’re looking forward to saving time and gaining added efficiencies through Media Composer and Pro Tools interoperability,” added Raudonis.
“Bunim/Murray is a recognized leader in reality television, and we’re honored to have the opportunity to work closely with them and provide them with the capabilities they require to support their demanding production requirements,” said Kirk Arnold, chief operating officer at Avid. “This announcement also reflects our continued customer focus, and we will continue to listen and work together with our customers to deliver powerful and versatile solutions.”
Source: Avid Technology, Inc.
MacDailyNews Take: Short-sighted, time-wasting, instantly regrettable, regressive stupidity. Just like their TV shows.
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