“The Premier League is seen as the type of premium content that will help establish Apple TV in the UK and boost iPad sales, while the iTunes subscription service infrastructure is already in place,” Sale reports. “The involvement of Apple – and their great multimedia rivals Google are also expected to make similar soundings – would give the PL a hugely competitive market at a time when the price of other TV sports rights are in decline.”
Sale reports, “The three certain bidders will be Sky, who paid £1.6billion for their current packages, ESPN, who say they are determined to buy more PL content, and Middle East network Al Jezeera [sic], who also have the resources to break the Rupert Murdoch stranglehold on the Premier League.
Read more in the full article here.
[Thanks to MacDailyNews Reader "Lynn Weiler" for the heads up.]