“Out of 950 points viewers had to assign, Apple’s spot reached 652 points, or eight percent higher than the average technology ad,” Electronista reports. “The scores were based both on how persuasive they were as well as actual information, their relevance to real viewers, and whether they stood up to viewing in the long term.”
Electronista reports, “The success was partly credited to leaning on Santa for help, which 34 other commercials were following a similar route. Apple’s iOS ads have always focused on showing a device in action, however, and the new ad shows directly how Siri works.”
Read more in the full article here.
[Thanks to MacDailyNews Readers "Fred Mertz" and "Dan K." for the heads up.]