“Cook referred to the iPhone as ‘the mother of all halos,’ noting that the iPhone has expanded Apple’s sales of other products, particularly in emerging markets,” Savitz reports. “The analyst says Cook ‘appeared to reaffirm the notion that Apple is likely to develop lower priced offerings’ to expand the market for the iPhone. Cook said the company is planning ‘clever things’ to address the prepaid market, and that Apple did not want its products to be ‘just for the rich,’ and that the company is ‘not ceding any market.’”
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