Enderle: Apple’s secret ‘fifth column’ saboteurs beat Microsoft, Dell, HP, Google

invisibleSHIELD case for iPad“Is it possible that all the bungling that took place in Microsoft’s entertainment and hardware division was actually sabotage? In World War II, Germany sent a secret ‘fifth column’ behind enemy lines to disrupt defenses during its invasions,” Rob Enderle writes for TechNewsWorld. “Corporations have engaged in similar activities, and a series of ‘mistakes’ that were beneficial to Apple has me wondering who’s really been calling the shots in Redmond.”

“Last week, Apple (AAPL) passed Microsoft (MSFT) in market capitalization for a number of reasons. I agree with Gary Marshall, who argues in ‘Apple beats Microsoft? Not so fast, Fanboys’ that the two companies aren’t even in the same race,” Enderle writes. “I’d even add that the only reason Apple moved ahead in valuation is because we don’t count stock owned by employees, and Bill alone has around US$40 billion of that.”

MacDailyNews Take: Market cap is the total number of outstanding shares multiplies by the share price. Doesn’t the number of outstanding shares include those owned by Gates and other MSFT employees?

Enderle continues, “Apple’s relative success really has more to do with decisions made at Microsoft than decisions made at Apple.”

MacDailyNews Take: Delusional bastage. We’re surprised he could dig out of all of that denial to lay his fingers upon his cheap generic PC keyboard. iMacs in earthquakes, this is going to be good!

Enderle continues, “Having said all of that, Microsoft is still the most profitable company in the segment, and as Jobs himself would point out, it is all about profit.”

“We frequently talk about Apple’s fan base, both as an asset and a liability, but one thing we don’t talk about is that it often seems Apple’s competitors go out of their way to fail. The first time I became aware of what looked like covert activity on Apple’s part was when I ran down the background on the HP iPod,” Enderle writes “In the post mortem on that failed effort, it appeared clear that Steve Jobs initially knew more about this product than HP’s own CEO Carly Fiorina did, and Steve used the information to play her so that HP never entered the market with its own product and was effectively locked out until Apple had monopolized that market.”

MacDailyNews Take: Okay, so Steve Jobs is a smarter CEO than Carly Fiorina.

Enderle continues, “I watched what appeared to be a similar lead on the killed Dell MP3 player. Information got leaked, and Apple’s supporters turned perceptions of the product so negative that Dell never released it. There was no hard evidence of Apple’s direct involvement — but when taken on top of the HP event that Apple did directly manipulate, the apparent connection was hard to disregard.”

MacDailyNews Take: Apple’s demolition of several markets has obviously driven Rob from “Crazy” to “Batshit Insane” with the utmost expediency. What actually happened was that Rob or somebody “leaked” that Dell had hired him to consult on an “iPod killer” and, when the tech world laughed their asses off, Dell wised up and realized that Enderle or not, they were about half a decade late, at least, and pulled the plug on a quixotic project. Even Michael Dell could see the writing on that wall, Rob.
• Enderle: Apple-funded sites already aggressively disparaging Dell’s as-yet unborn MP3 player – August 11, 2008
Dell’s ‘music consultant’ Rob Enderle pimps Dell’s ‘music strategy’ sans disclosure – August 04, 2008
This is not a joke: Dell hires Rob Enderle to consult on new ‘iPod killer’ – July 30, 2008

Enderle continues, “In the case of Palm and the Palm Pre, the firm had largely been rebuilt with ex-Apple employees. The Palm Pre was received with iPhone-like raves, yet it was systematically attacked — not by Apple, but by Palm employees who crippled every aspect of it. Individually, each item seems random, but collectively and in hindsight, each looks as though it was planned.”

MacDailyNews Take: Yes, he’s totally lost it now. This is great!!! Hey, Rob, tell us again how this year is going to be really nasty for Apple.

Enderle continues, “When a firm screws up everything — a firm made up of people from Apple who should have learned from Jobs the right way to do things — you begin to wonder if there was a plan, and whether Apple was behind it.”

MacDailyNews Take: Holy You-Can’t-Handle-The-Truth, Bat (shit insane) man!

Enderle continues, “The term ‘fifth column’ was created in World War II, and it referred to a successful effort by Germany to place loyalists behind enemy lines to disrupt defenses during what became a series of very successful invasions… While Kin phones haven’t yet killed off the Windows Phone platform, they did confuse the effort. (Google tried something similar with the now killed Nexus One, which made me wonder if Apple has folks in Google’s camp.)”

Enderle asks, “Does Steve Jobs have other folks in Microsoft working to ensure Ballmer fails?”

MacDailyNews Take: Microsoft shareholders, please skip this Take. Newsflash: Ballmer, while being perhaps the luckiest fool ever to walk the earth, is a terrible, God-awful CEO. The buffoon doesn’t need any help to fail. He’s a failure machine. Of course, as always, may he remain Microsoft CEO for as long as it takes!

Enderle continues, “In closing, I’ve often thought that companies could use an executive in charge of the ‘don’t do stupid stuff’ department whose job is — wait for it — to make sure firms don’t do stupid stuff.”

MacDailyNews Take: You mean like the guy at Dell who killed your iPod killer? — Oh wait, we killed it; sorry, almost forgot.

Full article – Think Before You Click™here.

MacDailyNews Take: We knew Apple whipping past Microsoft would drive some people crazy, but look at what it’s done to those who already were crazy! Unbelievable.

Mary, back away slowly and get out of the house immediately!

[Thanks to MacDailyNews Reader “Wingsy” for the heads up.]

109 Comments

  1. As always, the Enderle Comedy Group brings tears of laughter and joy to my eyes. As does the knowledge that Ballmer is still at the helm of The Good Ship Lollipop.

    Enderle, what a great comedy writer posing as someone who pretends to know about the computer industry.

  2. Enderle continues, “Apple’s relative success really has more to do with decisions made at Microsoft than decisions made at Apple.”

    And who in the upper echelons at Microsoft is responsible for hiring these 5th columnists, these spies, these snakes in the grass?
    The buck stops at Balmers door.

  3. Not only doesn’t he know the tech sector, he’s completely clueless about history.

    The term ‘fifth columnist’ comes from the Spanish civil war, and was meant metaphorically!

  4. I feel like as if the scales have been lifted from my eyes.

    And now I see things in much more clarity than I ever thought possible.

    Sadly, the clarity involves realising that The Enderle Group’s medical plan had better include psychiatric care.

  5. “Enderle continues, “The term ‘fifth column’ was created in World War II, and it referred to a successful effort by Germany to place loyalists behind enemy lines to disrupt defenses during what became a series of very successful invasions…”

    Enderle. “Successful”.
    You keep using that word. I do not think it means what you think it means.

  6. So, the rest of the tech industry would be turning out Apple-quality products if only Apple would let them? Please. They achieve mediocrity just fine on their own. No conspiracy theory needed.

  7. The guy is munching on the sourest grapes he can find, but what if his ravings get attention from a wider audience? Apple’s already under investigation and these conspiracy-laced opinions may negatively deepen the scrutiny Apple undergoes.

    This is what happens if you dare to be outstanding in this world.

  8. Paging Oliver Stone!

    He must have just read some story about how Goldman Sachs sabotaged the financial system by putting their top execs all thru Treasury, the Fed, Citibank and at other top banks. Then he transferred the conspiracy theory to Apple!

  9. Whenever things don’t go the way somebody wants and it’s irrefutable, all that’s left are conspiracy theories. Conspiracy theories are great because the reason that you can’t prove them isn’t because they aren’t true – it’s because ‘they don’t want you to know.’ “They’re so clever, but we’re on to them.”
    Here’s another theory Rob – outlandish as it is – the Apple folks that went to other companies weren’t Apple material. They didn’t fit in with the culture so they went to a culture that suited them or at least paid them well. And BECAUSE the company that they went to was not an Apple culture the company failed.
    No, that’s too outlandish. No, Steve Jobs convinced Apple employees to leave Apple, go get jobs at other companies. And not only get jobs there but get positions that could greatly affect company policy, then make decisions that would undermine that company policy. Yep. That’s gotta be what it is.

  10. THIS IS THE GREATEST THING EVER.

    Why?

    Because this sort of thinking keeps MS and its ilk believing that everything they are doing is right.

    “Yeah, Apple’s not successful…. They are just good at marketing garbage to stupid people, and putting secret agents in other companies to make them screw up! I guess we can keep going the way we have been!”

    As long as they are believing this, they will continue to ignore Apple’s competitive advantages until its too late.

    It’ll keep Ballmer as CEO for as long as it takes.

    Also, let’s face it, it’s incredibly entertaining.

  11. Only problem is none of the folks mentioned come back to work for Apple or seemingly in any other way profit from their clandestine activity. (Not to mention illegal activity).

    Shouldn’t someone turn this on to Enderle himself, given the misinformation he has spewed, that he is in fact a general in the Microshaft fifth column?

  12. So, GM and Chrysler failed and Toyota, Honda, Mercedes and BMW won because GM and Chrysler hired all those Japanese and German engineers to run their assembly lines and design shops.

    Silly me, I thought it was the crap GM and Chrysler were producing that nearly killed them.

    Seriously, I don’t subscribe to the 5th column fantasy. I think there’s a Mole at Microsoft. I think Ballmer was planted in Billy Gates dorm room by Steve Jobs all those years ago. Stick with me here. Ever since Ballmer took over the reigns, things have been going downhill for Microsoft. Remember, bad management begins at the top. Ballmer appointed every bad manager for every bad project for the last 10 years.

    Nobody can be that bad for that long and get away with it unless a brilliant mastermind is behind the whole thing. I blame Steve Jobs. Who else is smart enough to pull it off?

  13. That the cretin doesn’t comprehend how stupid his delusional drivel makes him look is more interesting than the drivel itself.

    Jobs, you are lucky with your enemies. Devotees of the mediocre, the lot.

  14. The conspiracy is real, people! Rob’s actually _seen_ Steve Jobs in his Nehru suit, sitting in his vast underground lair, stroking his white cat. He wouldn’t even have been able to write about it if he hadn’t had his buzzsaw-wristwatch to free himself and evade the piranhas.

  15. Stupidity sabotages itself. Apple has not needed to go out of its way to send Palm or any other company down the tubes. They handled that just fine on their own.

  16. “I watched what appeared to be a similar lead on the killed Dell MP3 player. Information got leaked, and Apple’s supporters turned perceptions of the product so negative that Dell never released it. There was no hard evidence of Apple’s direct involvement — but when taken on top of the HP event that Apple did directly manipulate, the apparent connection was hard to disregard.”

    Enderlie was a consultant on the Dell iPod killer that got shit canned. Blame Apple, not my bad advice, yes, that’s the ticket.

  17. Enderle finally proves just how DILLUSIONAL he really is.

    Sick, sick person.

    Time to be put out to the pasture.

    Enderle: get a new job and a new hobby…..like ladies’ dresses, or something.

  18. In actuality, it was Mark (Hurd) that decided to kill the HP iPod and had nothing to do with either Steve or Carly. Steve didn’t talk Carly into anything, her philosophy was to make HP a services company and stop producing as much as possible. She wanted to take what other companies made, bundle it up into datacenter packages, business solutions and consumer offerings, and tie them to HP branded services and support. Mark on the other hand, was not interested in selling products that HP didn’t create. HP has acquired several companies in the past few years in order to build up HP’s portfolio of offerings (and services). The HP branded iPod didn’t fit into Mark’s vision and so he cut it. It was as simple as that.

  19. @MDN

    “We’re surprised he could dig out of all of that denial to lay his fingers upon his cheap generic PC keyboard. iMacs in earthquakes, this is going to be good!”

    Best putdown EVER! Take that Rob!

  20. Maybe Enderle believes he is writing for the Onion?

    “Apple’s supporters turned perceptions of the product so negative that Dell never released it.”

    I did not realize that the opinions of Apple fans controlled the universe. Wait, they don’t.

    He comes close to being right about one thing when he talks about Palm’s ex-employees at least knowing the “right way”. Maybe, just maybe, the reason MS and Dell’s consumer entertainment hardware sucks butthole is that their way is the wrong way. That seems like the far simpler, and less insane, explanation.

  21. This is sad. However, it is not surprising, there are a lots of people who despite the evidence refuse to believe in the Holocaust, that evolution is science or the fact that Saddam Hussein had no WMD. When someone doesn’t want to see the truth, you really can’t force them.

  22. When you read phrases like, “has me wondering”, “There was no hard evidence”, “you begin to wonder” and “the apparent connection was hard to disregard”, you gotta know that everything around said phrases is utter garbage.

    Hey Rob – my wondering for which there is no hard evidence is that it’s the Ferengi. As likely as your drivel.

  23. OK… So, Apple is also now bigger than WalMart…
    I am sure this happened because there are secret Red Vested and Blue vested employees who went around placing better quality items in the back of shelves and hiding all of the really good music in the International Music section (nothing against International Music)…

    What’s next the greeters and membership card checkers at COSTCO will be secret “fifth collumnistas”? And, of course, SAM’s Club. (Are they still open)?

    Then on the annihilate Maccas (Mac Donalds) and In&Out;Burgers (Steve Jobs is a vegan, you know)

    This Fifth Column movement could actually lead to world domination.

    Golly Gee, Batman… Enderle just may be onto something! Or… Is he, as usual, just on something!

    Cheers ” width=”19″ height=”19″ alt=”rolleyes” style=”border:0;” />

  24. That’s so hilarous, it has truly brightened my day. I’m actually going to reward him by clicking on the link, even though it really deserves a “Think Before You Click (TM)” rating to protect the more sensitive (sensible?) among us….

  25. When Steve Jobs was not at the helm of Apple the company did not do so well. However, since Steve took back control Apple has improved its products and its market share. Because of Steve we don’t talk about the Walkman, we have the iPod. Netbooks are under pressure from the iPad, and ask Nokia about the iPhone!!!

    These have been good decisions by the top management, not the result of 5th columnists.

    Oh yes, and a HUGE amount of PR. I think everybody will agree the Microsoft has lost the PR war.

    John

  26. Priceless, Enderle !

    The timing of this one couldn’t be better: iPhone still breaking records 3 years after it’s release, the Mac doubling sales, apple TV about to break ground, iPad avalanche in unstopablenworld conquest, Apple onquering the world mindset and this shit for brains idiot wants to tell it that this is all not happening , or happening by the grace of morons of his I’ll like monkey boy Balmer…

    Priceless, Enderle ! They’re coming to take you away haha, heehee …. Get the straight jackets…

    Priceless, Enderle …..monkey boy done proud of you.

  27. That just proves Enderle is nuts and a shill for Microsoft; he has been reduced to baseless accusations. Where’s the proof, Rob? When Microsoft was strong-arming PC makes into loading only Windows and IE, where was your in depth reporting then?

  28. Yes, Rob, there are that many stupid CEOs, CIOs, and MBAs, and that is the truth. It is difficult for idiots like Rob to fathom how the guys at Apple together can be so much “smarter” than the rest of the industry combined without taking into account the passion, dedication, taste, product management, talent-attraction, and decades of cumulative creative R&D, all led by a once-in-a-lifetime, driven, visionary leader could accomplish. Rob probably put himself on a par with Warren Buffet too.

  29. Priceless, Enderle !

    The timing of this one couldn’t be better: iPhone still breaking records 3 years after it’s release, the Mac doubling sales, apple TV about to break ground, iPad avalanche in unstopable world conquest, Apple conquering the world mindset and this shit for brains idiot wants to tell it that this is all not happening , or happening by the grace of morons of his ilk like monkey boy Balmer…

    Priceless, Enderle ! They’re coming to take you away haha, heehee …. Get the straight jackets…

    Priceless, Enderle …..monkey boy done proud of you.

  30. So this guy thinks that the rapid advances by the German army was down to 5th columnists moving the road signs. Wow I laughed so much I cried, that really has made my day. Fact, the Germans moved so fast during their advances early on that there was no need to change the road signs pointing the allies towards instant oblivion. Indeed if they had, one presumes that the allied army would not have found its way to Dunkirk and thereafter escaped in large numbers. How delusional do you have to be to not only be incapable of predicting the future but actually not be able to even ‘predict’ history either.

    The only major offensive where the Germans actually did what he claimed on a large scale was during the Battle of the Bulge when of course the war was already lost. That irony seems to have escaped this bozo when relating it to recent technological history.

  31. Enderle continues the adage that hits can be generated by writing stpid stuff involving Apple. His “employers” love him for his hit generating capabilities, errrr industry knowledge.

  32. Enderle knows what he is talking about – He’s the biggest MS saboteur there is. If he says it, it ain’t so. And thus goes the credibility of MS with him.
    It is possible that Enderle is paid by Apple to make MS look stupid.

  33. Hey Rob. Its not a secret plot by Apple. It is really a secret plot by space people who are circling the earth right now in their spaceships. They are sending down stupid-rays that are causing MS, Google, Dell, HP people to do stupid things. Apple isn’t impacted because they are protected by Jobs’ reality distortion field.

    The only way to protect yourself Rob is to start wearing a tin-foil hat. You should encourage your friends at MS and the other to do the same. Your survival is at stake.

  34. Hahaha that Enderle!!

    ” What Is a 5th Column?

    The term “fifth column” was created in World War II, and it referred to a successful effort by Germany to place loyalists behind enemy lines to disrupt defenses during what became a series of very successful invasions. I first saw what appeared to be the use of this practice in Siemens (NYSE: SI) while I was working there.”

    It’s From the Spanish civil war!!

  35. Rubenstein was removed from the Mac hardware division due to incompetence. Then he was given the iPod division because he was a friend of SJs from Next days. But he either quit or was invited to leave because he couldn’t cut it there either. He was over his head

    Then he went to Palm, where he was still over his head. So no he didn’t learn anything\ while at Apple. Ego is no substitute for IQ.

  36. I went to buy a cup of coffee yesterday, and they were all out of blueberry muffins. I thought nothing of it, but now I realise Apple was behind it.

    The traffic was a little heavier on the way home yesterday. I bet that was Apple’s doing as well.

    See – it all makes perfect sense… ” width=”19″ height=”19″ alt=”tongue laugh” style=”border:0;” />

  37. Yes, indeed, it’s more classic drivel from our pal, Rob “Rent-a-Rant” Enderle; with what he really *knows* about technology, he should change his name to Pretenderle.

    Remember, this is the same paid shill who said The SCO Group would win vs. Novell and IBM – that is, until reality biff-slapped him upside his gin-and-tonic-addled head.

  38. The writing is on the wall when the dark side’s biggest proponents realize Microsoft is on the way down.

    For lack of the obvious explanation, which their Stockholm syndrome prevents them to see, they need to fabricate one that is based on the wildest guesses.

  39. Just right click a word and choose “Look Up in Dictionary”

    From the Apple Dictionary –

    fifth column
    noun
    a group within a country at war who are sympathetic to or working for its enemies.
    DERIVATIVES
    fifth columnist noun
    ORIGIN The term dates from the Spanish Civil War, when General Mola, leading four columns of troops toward Madrid, declared that he had a fifth column inside the city.

  40. The manager to the waiter, after he spilled soup over a customer for the umpteenth time: “I’ll pay you double if you go to work in the restaurant across the street.” The waiter replied: “I can’t do that, sir. The manager there pays me to come to work for you, sir.”

    Seriously: “Don’t look for a conspiracy when everything can be explained by stupidity.”

    Humm… unles you are one of them…

  41. Ne14Tennis and Sky Lark,
    thanks for clearing up the issue. Enderle not only slept through the last years of IT development, he must have slept in history, too. Or maybe, he’s too dumb to use wikipedia.

  42. “Apple’s relative success really has more to do with decisions made at Microsoft than decisions made at Apple.”

    Considering the fact that most business failures are due to mis-management (bad decision making) and that “Apples’ relative success” is just another way of saying “Microsoft’s failure,” then this is absolutely true.

  43. Rob is also wrong on the origin of the term “5th Column.” It’s from the Spanish Civil War. Same time period, but wrong war. Which leads me to point out that Nazi Germany didn’t send in a secret force before invading. Maybe Rob should wiki “blitzkrieg.”

  44. Its too easy to say that Enderle is an idiot merely grubbing for page hits…again.

    More seriously, the degree for how unsupported his public accusations have become reveal how transparent his shilling has become. Quite simply, Enderle “kook” crap is a not-insane (dare I say ‘5th Column’) attempt at Stock manipulation.

    MDN, its time to bundle up the evidence on Enderle and file a formal complaint with the SEC to request an investigation.

    -hh

  45. Rob Enderle is definitely on to something here. Not only has Apple obviously sabotaged their competitors with a fifth column – which clearly explains their competitors’ apparent stupidity, incompetence and inability to create anything of value – but they’ve also apparently infiltrated The Enderle Group!

    I know this may come as a shock, but right now someone within the vast Enderle Group organization is actually an Apple mole, pulling strings to make it appear as if Rob Enderle is nothing but an incompetent idiot who hasn’t the slightest clue about the tech industry he frequently writes about. Even worse, this Apple infiltrator has planted many years’ worth of incriminating articles and blog posts across the internet, painting a portrait of a pathetic corporate shill who will write any sort of drivel, no matter how ludicrous, to support a paying client’s PR strategy.

    Sounds crazy, I know! But there’s just no other possible explanation, is there?

  46. Whatever…… Apple supporters putting negative spin on the poor, picked on Dell mp3 player, so it had to be killed before release.

    Lets try every major media outlet, tech pundit, blogger, and etc saying how RUMORED Apple products will fail, top ten reasons why they will fail, ten things that they need in order to succeed, and more about how even if Apple used the ten things needed for the runored product to succeed how it would still fail.

    Then increasing the hate, lies, top ten lists, and FUD on any product that is actually released.

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