“For Apple or any other company to achieve success in the era of cloud computing, it must command consumer trust,” Schwarz writes. “Apple already has a competitive advantage because of its success with iTunes.”
Schwarz writes, “For the past 10 years, more than 100 million consumers have developed a relationship with Apple through the iTunes platform. For many, this was their first experience buying products (music) online with a credit card. If Apple didn’t execute music sales and the subsequent storage of that music flawlessly, it would not have been given a second chance.”
“Confidence is high that Apple will consistently come out with up-to-date operating systems, software and hardware that meets modern demands… A total of 99% of respondents to a RBC/IQ ChangeWave survey in August 2009 said they were satisfied with their iPhone 3GS, with 82% of those ‘very satisfied,'” Schwarz reports. “Similarly, 94% of iPhone 3GS buyers said the product met or exceeded their expectations.”
Full article here.
It is not wise to trust anybody with the storage of data. Have a back-up in your home. I hope the Time Capsule is enough.
iTunes is a great service, but it doesn’t store MY music.
and this is where Apple will bury Google. Apple’s ever and most loyal customers TRUST Apple.
Google: Money can’t buy you love…nor trust..eat dust
I agree that you should have backup in the home but really important data should be stored off site as well either online or on disc. A fire or theft could cause you to lose everything.
＠Spark
iTunes did store your music in your computer. The iTunes Store didn’t store your music.
Amen.
I store my wife’s naked pictures on my MobileMe drive.
@Steveeee
That’s right, but the way the author wrote the story, the implication is that Apple stores the music you purchase from the iTunes Store in the cloud. Every try to re-download a song you’ve purchased? Won’t happen. Audible.com is actually better at this. I can go to my Library at Audible.com and re-download any of the books I’ve purchased over the years. That’s a better example of the Cloud working than the iTunes Store.
@ Rob,
Hey, funny that is where I store naked pictures of your wife as well.
Just kidding, you made that one to easy.
Perhaps the author is implying that the music industry is confident entrusting Apple’s system to safeguard their content, as is academia, the motion picture industry, et. al., and to provide the comfort and security for its consumers.
In other words, the server side is a lock and once open for business, we can expect the same level of confidence from Apple’s North Carolina facility.
@jarrettdailynews
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I don’t mind, my wife is beautiful and she doesn’t have any reason to be ashamed.
Not true, spark, I’ve re-downloaded several songs – all iTunes does is ask if I’d like to download it again, “are you sure?” then it happens.
I think the trust factor has more to do with iTMS uptime, personal information staying private, easy access and great customer service.
While MobileMe may have had a few hiccups now and again, there isn’t any online service that can claim otherwise. And since its debut, MobileMe has made huge strides in stability and services offered, especially if you happen to own an iPhone as well. I’ve had to use Fine My iPhone a few times already and it alone is worth the yearly membership!
For starters, MobileMe’s iDisk is not encrypted cloud storage.
Confidence my a$$…
Yeah, that MobileMe launch just impressed the heck out of everyone.
Launches often include glitches. So what’s new? Jobs got involved with the MobileMe glitch and so Apple made generous compensation like no other company would. MM is evolving and improving and it is a good sucess story for building other cloud services since the frameworks are now sound and huge infrastructure investments are under way.
Some people are just terminally cynical about good companies.
Good thing they impress no one but themselves …. sometimes. Mostly they just know that they are whingeing losers and liars.
The MobileMe incident seriously burned my ‘stuff’. I didn’t lose anything but some time. Good thing I was already ‘retired’. Still, I’m pleased with the ultimate result. And looking forward to getting iWork.com out of Beta and into full-time status.
About iTunes … we recently lost the Equalizer option? That was poorly done. My tastes don’t always run along with “the majority”. And I’m not saddled with “buds”, nor with cheap PC-grade desktop speakers. Real sound, guys. And some of the stuff I bought from the store sounds a bit “thin”.
That server farm that made headlines in North Carolina is just the first we know about; It isn’t the only one Apple is building just the first one we’ve heard about. I bet there is one on the west coast we haven’t heard about, and I bet one or two in Europe Probably India for the Asian market.
It doesn’t take much to read between the clouds.
This hack writer has obviously never user MobileMe (or it’s earlier incarnations) or even asked anyone about their experience.
Trust Apple with my data – hah! Let’s see them even handle a decent upload speed.