Live Coverage of Apple Senior VP of Worldwide Product Marketing Phil Schiller’s Macworld Expo 2009 Keynote in reverse chronological order:

• End of keynote: Apple left their heart in San Francisco.

• Tony Bennett out to perform. Big time.

• Same price, selection, and quality via 3G as with Wi-Fi and via personal computer.

• iPhone’s access to iTunes Music Store is no longer just on WiFi, it’s now over 3G as well.

• Songs are 256 kbps AAC and you can upgrade your entire purchased library to DRM-free iTunes Plus.

• Starting today: 8 million songs will be DRM-free. By the end of next quarter, all 10 million songs will be DRM-free.

• New pricing: $0.69, $0.99, and $1.29 per song. Starts in April.

• iTunes Store has sold over 6 billion songs. 75 million accounts with credit cards. 10 million songs available.

• One last thing…

• Phil plays TV ad for new 17-inch MacBook Pro. Recharge Apple’s new 17-inch MacBook Pro up to 1,000 times, over 5 years, 3X as long as batteries in other notebooks.

• One base config for US$2799. Ships in “late January.”

• Battery life using discreet graphics(9600GT) = 7 hours, integrated graphics(9400M) = 8 hours.

• Battery is recyclable and can run up to five years.

• 17-inch MBP’s battery lasts up to 8 hours on a single charge and can be charged 1000 times.

• Non-removable battery lets us use all available space. Removable battery = wasted space.

• “Our longest Battery Life. Ever.”

• Mini DisplayPort, USB, FireWire 800, MagSafe, 39% larger Glass Multi-Touch™ trackpad, up to 8GB memory, 9400M and 9600GT NVIDIA graphics, 320GB HD standard, 256GB SSD option.

• 140-degree H/120-degree V viewing angle.

• Matte display lives. Now shaddup. A $50 anti-glare option will be available for the 17-inch MBP.

• 0.98 inches thin, 6.6 pounds, 17-inch (duh) backlit LED display, 1920×1200, 700:1 contrast ratio, 60% greater color gamut than previous 17-inch MacBook Pro.

• The world’s lightest and thinnest 17-inch notebook.

• The new 17-inch MacBook Pro.

• Phil: One more thing…

• Customers can sign up for free during beta period; eventually, it’ll be a pay service.

• Multiple users can add notes to docs.

• Create a document. Notify the viewer(s). The doc goes to iWork.com, so doe sthe viewer. The viewer sees what looks like, for example, Pages, but it’s really in Safari via the cloud. Slick.

• Share iWork docs online. Demo time…

• Phil announces iWork.com: “We’re going to announce a beta so we can get feedback.” MDN Take: MobileMe lesson learned. grin

• New “Mac Box Set” – Mac OS X Leopard, iLife, and iWork for $169.

• iWork 09: US$79, up to 5-Macs family pack goes for $99, $49 with new Mac. Ships today.

• 250 functions, function view, advanced chart options…

• Numbers 09: Table categories

• Pages 09. 40 new templates (certificates, much more), full screen view, dynamic outlines, MAil merge with Numbers, MathType and EndNote.

• Keynote Remote is 99-cents in iTunes App Store. Control Keynote with your iPhone,
• Crane move (as in Hollywood camera crane or jib) lets viewers fly over charts with proper perspective. Bbar graphs can “grow,” etc.

• Text transitiosn like swing, shimmer, anagram (text “Bush’ to “Obama” demoed).

• “Magic Move” – moves objects like, um, magic. Actually, quite cool.

• Keynote 09. The best presentation app gets even better.

• Phil debuts iWork 09.

• iLife 09: US$79, up to 5-Macs family pack goes for $99. Ships “late January.” Mac OS X Leopard required.

• Sting, Norah Jones, Chris Martin, John Fogerty, and many others featured.

• “Learn to Play” – Artist Lessons, US$4.99 each: famous artists teach you how to play instruments. Music teachers worldwide faint en masse.

• Phil back onstage with GarageBand 09.

• iMovie 09 demo ends.

• Indy Jones-style travel maps take viewers from one place to another visually.

• Video effects: x-ray, aged film, cartoon, vignette…

• Video stabilization works well in the demo.

• iMovie 09 editors should watch Randy’s demo when Apple puts the keynote online.

• Randy Ubillos, Chief Architect – Video Applications, onstage demoing the product.

• Editors can pull out audio and video and lay audio under other video clips.

• Precision editor, advanced drag & drop support, animated 2D and 3D travel maps, video stabilization, and dynamic themes.

• Apple has added a bunch on features that should please everyone (this time).

• iMovie 09…

• iPhoto demo proceeds past its expiration date…

• Use maps to se all of the photos you’ve taken in a particular place.

• The audience seems pretty wowed by face detection. It seems to work well.

• Schiller demos iPhoto ’09 new features.

• Photo books updated with more themes and higher quality.

• Slideshow Themes (“great new feature”): Some very cool themes (Classic, Ken Burns, Scrapbook, Shatter, Sliding Panels, Snapshots), each of which can be saved directly to iTunes for syncing to iPhone, iPod touch.

• Facebook and Flickr now built right into iPhoto.

• Works with Google’s street maps and satellite maps, too.

• Places uses GPS found in some cameras and, of course, iPhone. Auto locates (geotags) each photo.

• Also “Places.” Shows Google map that shows all the places you’ve taken your photos.

• Then uses that info to find the same face in other photos.

• iPhoto 09: Faces: face detection; automatically finds the face and lets you tag it.

• Phil announces iLife ’09.

• Phil has 3 things for today.

• 9.7 million Macs sold last year.

• 3.4 million visitors pr week to Apple Retail Stores.

• No black mock turleneck. Blue jeans and a blue button-down open at the neck. Casual Phil.

• Talks about successful openings of Apple Retail Stores around the world.

• Phil: Thank you so much.

• Phil Schiller takes the stage to healthy applause. (The protest failed).

• Still waiting for Phil…

• Welcome announcement. Please silence iPhones…