Live Coverage of Apple Senior VP of Worldwide Product Marketing Phil Schiller’s Macworld Expo 2009 Keynote in reverse chronological order:
• End of keynote: Apple left their heart in San Francisco.
• Tony Bennett out to perform. Big time.
• Same price, selection, and quality via 3G as with Wi-Fi and via personal computer.
• iPhone’s access to iTunes Music Store is no longer just on WiFi, it’s now over 3G as well.
• Songs are 256 kbps AAC and you can upgrade your entire purchased library to DRM-free iTunes Plus.
• Starting today: 8 million songs will be DRM-free. By the end of next quarter, all 10 million songs will be DRM-free.
• New pricing: $0.69, $0.99, and $1.29 per song. Starts in April.
• iTunes Store has sold over 6 billion songs. 75 million accounts with credit cards. 10 million songs available.
• One last thing…
• Phil plays TV ad for new 17-inch MacBook Pro. Recharge Apple’s new 17-inch MacBook Pro up to 1,000 times, over 5 years, 3X as long as batteries in other notebooks.
• One base config for US$2799. Ships in “late January.”
• Battery life using discreet graphics(9600GT) = 7 hours, integrated graphics(9400M) = 8 hours.
• Battery is recyclable and can run up to five years.
• 17-inch MBP’s battery lasts up to 8 hours on a single charge and can be charged 1000 times.
• Non-removable battery lets us use all available space. Removable battery = wasted space.
• “Our longest Battery Life. Ever.”
• Mini DisplayPort, USB, FireWire 800, MagSafe, 39% larger Glass Multi-Touch™ trackpad, up to 8GB memory, 9400M and 9600GT NVIDIA graphics, 320GB HD standard, 256GB SSD option.
• 140-degree H/120-degree V viewing angle.
• Matte display lives. Now shaddup. A $50 anti-glare option will be available for the 17-inch MBP.
• 0.98 inches thin, 6.6 pounds, 17-inch (duh) backlit LED display, 1920×1200, 700:1 contrast ratio, 60% greater color gamut than previous 17-inch MacBook Pro.
• The world’s lightest and thinnest 17-inch notebook.
• The new 17-inch MacBook Pro.
• Phil: One more thing…
• Customers can sign up for free during beta period; eventually, it’ll be a pay service.
• Multiple users can add notes to docs.
• Create a document. Notify the viewer(s). The doc goes to iWork.com, so doe sthe viewer. The viewer sees what looks like, for example, Pages, but it’s really in Safari via the cloud. Slick.
• Share iWork docs online. Demo time…
• Phil announces iWork.com: “We’re going to announce a beta so we can get feedback.” MDN Take: MobileMe lesson learned. 
• New “Mac Box Set” – Mac OS X Leopard, iLife, and iWork for $169.
• iWork 09: US$79, up to 5-Macs family pack goes for $99, $49 with new Mac. Ships today.
• 250 functions, function view, advanced chart options…
• Numbers 09: Table categories
• Pages 09. 40 new templates (certificates, much more), full screen view, dynamic outlines, MAil merge with Numbers, MathType and EndNote.
• Keynote Remote is 99-cents in iTunes App Store. Control Keynote with your iPhone,
• Crane move (as in Hollywood camera crane or jib) lets viewers fly over charts with proper perspective. Bbar graphs can “grow,” etc.
• Text transitiosn like swing, shimmer, anagram (text “Bush’ to “Obama” demoed).
• “Magic Move” – moves objects like, um, magic. Actually, quite cool.
• Keynote 09. The best presentation app gets even better.
• Phil debuts iWork 09.
• iLife 09: US$79, up to 5-Macs family pack goes for $99. Ships “late January.” Mac OS X Leopard required.
• Sting, Norah Jones, Chris Martin, John Fogerty, and many others featured.
• “Learn to Play” – Artist Lessons, US$4.99 each: famous artists teach you how to play instruments. Music teachers worldwide faint en masse.
• Phil back onstage with GarageBand 09.
• iMovie 09 demo ends.
• Indy Jones-style travel maps take viewers from one place to another visually.
• Video effects: x-ray, aged film, cartoon, vignette…
• Video stabilization works well in the demo.
• iMovie 09 editors should watch Randy’s demo when Apple puts the keynote online.
• Randy Ubillos, Chief Architect – Video Applications, onstage demoing the product.
• Editors can pull out audio and video and lay audio under other video clips.
• Precision editor, advanced drag & drop support, animated 2D and 3D travel maps, video stabilization, and dynamic themes.
• Apple has added a bunch on features that should please everyone (this time).
• iMovie 09…
• iPhoto demo proceeds past its expiration date…
• Use maps to se all of the photos you’ve taken in a particular place.
• The audience seems pretty wowed by face detection. It seems to work well.
• Schiller demos iPhoto ’09 new features.
• Photo books updated with more themes and higher quality.
• Slideshow Themes (“great new feature”): Some very cool themes (Classic, Ken Burns, Scrapbook, Shatter, Sliding Panels, Snapshots), each of which can be saved directly to iTunes for syncing to iPhone, iPod touch.
• Facebook and Flickr now built right into iPhoto.
• Works with Google’s street maps and satellite maps, too.
• Places uses GPS found in some cameras and, of course, iPhone. Auto locates (geotags) each photo.
• Also “Places.” Shows Google map that shows all the places you’ve taken your photos.
• Then uses that info to find the same face in other photos.
• iPhoto 09: Faces: face detection; automatically finds the face and lets you tag it.
• Phil announces iLife ’09.
• Phil has 3 things for today.
• 9.7 million Macs sold last year.
• 3.4 million visitors pr week to Apple Retail Stores.
• No black mock turleneck. Blue jeans and a blue button-down open at the neck. Casual Phil.
• Talks about successful openings of Apple Retail Stores around the world.
• Phil: Thank you so much.
• Phil Schiller takes the stage to healthy applause. (The protest failed).
• Still waiting for Phil…
• Welcome announcement. Please silence iPhones…
Remember everyone, this is history in the making. We will be witnesses to a turning point in Apple Inc’s life.
Tune in!
Whatever. I’ve got plans.
I’m a PC.
Your potential. Our passion.™
@zune tang
I guess you are probably busy updating you virus protection, eh? We’ll let you know how Apple is changing the world.
“Whatever. I’ve got plans.”
Care to be more specific? I mean, I’ve got plans, plans for tonight, and I guess 90% of the world have plans. Hey, I’m a smart ass too!
Did ZT say he just had to pee
Not familiar with our resident Evil Genius, eh, guys? ZT is a Mac type who likes to throw the generic PC fecal matter our way in what is usually a most amusing send-up. This time it appears he is using a Princess Ploy along the lines of “I’m washing my hair that night” … never heard that from the prettiest girl you’ve asked for a date?
@DL, I know ZT and his ways, I just like to yank his chain now and again… just like his Mommy does
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Zune Tang’s plans for tonight:
1. Back up the terabytes of porn on his PC.
2. Wipe the hard drives.
3. Re-install Winblows.
4. Re-install multiple drivers.
5. Run Windows Update. (Over and over again)
6. Re-install applications (AV, spyware protection, firewalls, etc.)
7. Transfer the porn back onto the PC.
Plans for next week, repeat step 1.
Come on Snow Leopard…
You have to admit Zune Tang is good at what he does.
And, hey that fat to flat stomach banner ad looks too much like mine after the holiday season. Wish I could transfer some to Steve Jobs.
Jamie says:
“Care to be more specific? I mean, I’ve got plans, plans for tonight, and I guess 90% of the world have plans. Hey, I’m a smart ass too!”
Yes, but pssst, he’s got The Master Plan
@Alexander, ah yes, a great album.
I’ll bet that at the end of the keynote, Shiller will have “one more thing” and out will walk…
Zune Tang is even very ggod in what he does… But, what is he doing really (except bashing, of course)?
:..))))))
Tests Working. thanks MacDaily!
Steve will be stepping down.
“Whatever. I’ve got plans.
I’m a PC.
Your potential. Our passion.™”
quote from “Zune Tang®”
Yeah, yeah. Whatever. I’ve got plans for you. Take a hike and bash someone else.
Steve will be taking on a new lower profile role.
@Jamie,
Indeed.
But i meant he is planning something…..
An Oasis version of the Zune,perhaps?
We already miss you Steve!! [but it is nice to see you Phill
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No one ever worries about Microsoft’s plan of succession — what if Ballmer dies from a heart attack? (With his temper, highly likely — total Type A if I’ve ever seen one.)
Organise photos by faces of your favorite p0rnstars! Cool!
Faces and Places — meh; then again, if I ever start really getting into photography with my new Nikon D60 I might appreciate it. (Not sure if it has the geotag though so I’ll have to do that all manually, feh.)
There will be a word on Steve by Phil – $1000 says so.
I wonder what this means…
iPhoto demo proceeds past its expiration date…
I like the idea of face id. Let’s say I want to do a ‘tribute’ slide show of parents for anniversary or something – I have pictures of them from holidays, vacations, etc. but they are in different albums in my large collection. I use the ID feature and can pull up lots of them in a hurry and put my slideshow together – send to i-Tunes to add music and save to DVD – quite nice actually.
Poor MacRumors is getting hacked into their live report big time.
Very bad.
The hacker is typing in things like “Steve Jobs just died” and strings of vulgarities.
They took it off line.
Someone hacked macrumors.com
It’s back up but spewing the garbage. MacRumors should take it back off line, just shut the server down.
That’s bad for MacRumors! but they should have better security anyway…
MacRumors site has been hacked in a major way… crazy
Wonder how much Steve Ballmer paid his minions to pull that one off.
Video stabilization is a long-needed feature. I think a lot of people will like this.
It’s Randy, not Andy Ubillos. Unless he changed his name after the initial Aperture (and to a lesser extent, the iMovie 08) debacle.
Mac Pro please…
Learn to play the piano with GB 09! – I’ve always wished to have decent piano tutorial software on the mac. This will be popular.
iLife and especially iMovie09 I want it.
I’m really curious about the video stabilization feature. That’s a pretty hard-core signal processing task. I wonder if they took on trying to correct for motion blur.
-jcr
MATTE IS BACK – HURRAH!
– Although only on the 17″ MBP… Oh well … at least they have listened!
I’m waiting patiently for iMac update announcements …..please…..please…please.
All I want now is the mouse button to come back too!
– Am I the only one who wants this!?
D@mn, I was hoping for 256 AAC across the board at the iTunes Store. Doesn’t look like that announcement will happen in the Keynote. I only buy from iTunes Plus, but most of my purchases are coming at Amazon these days. I refuse to purchase the sub-standard 128 AAC any more.
Any pics of the new MBP out there yet? Is it the same as the 15″?
If there is no ‘One more thing…’ – this has got to be the most disappointing MacWorld Expo ever… Although I like the new Garageband… I was expecting much more… The new MBP lineup is very very poor IMHO – I just bought an AIR as I couldn’t get on with the Unibody 15″… It must just be me!? 🙁 -somehow, I don’t think so though… The AIR however, is probably the best laptop I’ve ever had.
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“All I want now is the mouse button to come back too!
– Am I the only one who wants this!?”
I think so. I LOVE the new glass trackpad. Spend some time with one.
One Last Thing…
Oops, it was the “one last thing”. Cool!
@ solid
Ask and ye shall receive. =)
F@ck off! wait til it’s over. You should just keep your moronic comments to yourself. Ass.
@ChrissyOne: I did – I spent 7 days and 7 night with a new 15″ – I simply couldn’t come to like the mouse pad, nor the reflective display – or the GFX power Mgt in Preferences – all too odd and clunky and shinny… On the eigth day, I hated the thing and got a MBA instead…. Is 8 days too short!?
Yes, now shut up.
Love,
ChrissyOne
P.S. If you’d like, I could pour barbecue sauce all over my body and you could work me like a rib…
Shoddy. :-0
Well… that pretty much sucked 🙁
OH, man, last year we were subjected to Randy Newman, this year it’s Tony Bennett!!
In the featured musical stars respect…I’m GLAD this is the LAST Apple Keynote! Who would have been featured in ’10, a Polka Band?
Gag. What a friggin’ joke.
WHERE IS NEW MAC MINI or Mac Mini iServer??
CMON APPLE!
Yup – not gonna be AAPL’s best year… They seem to have lost sopmething… ‘Some’ [people] are going to get angry I suspect
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Brilliant! Upgrade purchased library is a winner! Salve for all of us early adaptors who have a major investment in a library! Kudos to Apple – and maybe even to the majors for recognizing DRM-free is the only way to go.
Calm down. Stop expecting all of the Apple rumors to come true every year. You always set yourself up for a huge disappointment. Just be happy that you don’t use Microshafts Windows OS.
Wonder what full album prices will go for on iTunes now? $9.99 USD? I’m sure it will vary though, won’t it?
Well, whatever. I expected a few more product upgrades.
Guess Apple wants to save the rest of the hot stuff for when they are ready to do their own announcements.
Surprised Snow Leopard was not talked about, was it?
If it doesn’t say ^ ChrissyOne• it’s not from me.
I agree, quite boring. But I expected it to be.
The face recognition stuff was really cool… but spending $79 for a single feature of a single app isn’t gonna happen. It’ll be on my next mac.
Another dud MacWorld. Nothing that reflects true innovation. Apple is resting on its laurels and hoping that hype/marketing will carry it.
I am very interested in someone testing whether the battery will last 7 hours or will it be 6 hours brand new and after 2 years down to 3 hours.
Don’t look to Apple for a response to the netbook form factor, they are just hoping that Microsoft’s crappy OS will protect their ( Apple ) product line from netbook erosion
I can’t believe they didn’t update the Mac mini. That computer was released over 17 months ago and has not even seen a price drop. When it was released, it had low end tech for it’s time. Now, the tech in it is over two years old and they are still selling it for the same price. PATHETIC and irritating for anyone trying to buy a low end Mac desktop. This is seriously showing me that Apple’s computers are way overpriced for what you get. Try to explain how this computer is at all competitive. I encourage anyone that is as annoyed as I am to let them know here:
http://www.apple.com/feedback/macmini.html
Hey, I’m an high-end user because I like a matte finished screen.
$50 Apple Tax.
Guess I will be waiting until fall in hopes of a new iMac…
Remember, the 25th Mac Anniversary is January 24th.
Apple may be saving its Big Bang(s) for its own show.
I have to admit, I’m a little disappointed in this year’s keynote. I’ve been waiting to buy a new iMac for a couple months now. Still waiting for the product refresh…. 🙁
NO NEW MAC MINI! Noooooooooooooooooooooooo!
I can’t say I’m shocked, if I were Apple I wouldn’t want to release anything more than this in one go. If they had updated the mini, the iMac, the Mac Pro, then what? What else would they realistically have for the rest of the year other than Leopard, and other software refreshes. Part of the reason for pulling out of MacWorld is so they can release on their own schedule, who says that’s going to start from next year?
I’m interested in iLife and iWork, and the Box Set is very attractive, hopefully they’ll offer it with Snow Leopard, so I’ll be holding off on them.
If Apple had released everything rumored this week, Phil Schiller would have given a 4-hour keynote. The last new iMacs were released April last year, so the next ones (along with the Mac minis) will probably arrive at about the same date this year. Apple can’t release a whole year’s worth of products in during the first week of the new year… be reasonable people. I think what Apple did release during the first week of 2009 was completely reasonable.
I can understand why Apple no longer wants to participate in Macworld, with the built-in expectation of new products coming immediately AFTER the big holiday shopping quarter.
I guess this keynote proves that Apple is a software company and not a hardware company. Time to license OS X Apple! If you can’t put out new hardware, let others sell your software on their hardware.
@ ken1w “Apple can’t release a whole year’s worth of products in during the first week of the new year…”
If they wait until later this year, it will have been two years since a Mac mini update! I wouldn’t quite call that a year’s worth of updates. The 17″ was updated only about 5 months ago, albeit a small one. The mini’s had nothing in 581 days.
Wow. Apple leaves Macworld with a whimper. No wonder SJ didn’t want to do it.
@M.X.N.T.4.1.
Apple does not have a history of offering iLife and iWork free with an OS upgrade. iLife only comes free with a new computer, and iWork, if discounted, is discounted at time of purchase.
I believe the earlier problem here is that ZT® hasn’t been around here often enough lately and too many people just don’t have the acquired “taste” for his posts that the rest of us have developed.
I am still waiting for the pro equipment to come out especially other displays. They will probably be announced with the new MacPro’s which are already past due.
Apple has made new announcements even later in the week at Macworlds and the week following. I hope something else does make it. It has seemed that Apple’s pace with SIGNIFICANT announcements, esp Mac hardware, has slowed quite a bit from previous years.
khiddha kmk