“Second guessing Steve Jobs — or actually first guessing — is Silicon Valley’s most popular spectator sport. Dozens of Web rumor sites pour over every one of his pronouncements as if he were the Pope, looking for product and strategy hints,” John Markoff blogs for The New York Times.

“At Macworld Mr. Jobs told me he was skeptical about the Amazon Kindle book reader because most American’s don’t read. That touched off a firestorm of criticism and speculation. My favorite bit of analysis was that this must mean he is readying his own book reader. A familiar Jobsian strategy is to denigrate an entire category — he did this with cell phones, for example — before reinventing it with Apple panache,” Markoff reports.

“At Macworld, when I asked Mr. Jobs about the idea of an iTouch in a larger ‘Safari Pad’ format, he snapped at me, ‘I can’t talk about unannounced products,” Markoff reports. “On Wednesday, at a financial conference, Apple chief operating officer Tim Cook, confirmed that the iTouch was a platform, not a single product.”

“Without a doubt the Apple industrial design department could do a better job than Amazon in conceptualizing a digital book,” Markoff reports.

MacDailyNews Take: Gee, ya think? Amazon’s Kindle looks like something John Dykstra superglued together back in 1975; with a ColecoVision UI, no less.

Full article here.

[Thanks to MacDailyNews Reader “qka” for the heads up.]