“Time has named Apple’s iPhone its invention of the year. The iPhone is a big deal, but not for any of the reasons Time cites. The nonrelease of the Googlephone just highlights what Apple gets about consumers, and what Google doesn’t. Apple knows how to design not just gadgets, but the businesses that go around them. And as a result, I wouldn’t be surprised if Apple is worth more than Google within two years,” Jordan Golson writes for Valleywag.

“What’s really innovative about the iPhone? Well, the multitouch screen, perhaps. But other than that, its commodity parts expertly engineered together. If Apple sells 50 million iPhones in 2009, those phones will generate more than $30 billion in gross profit over the next two years. And when I say gross profit, I mean really gross,” Golson writes.

Golson writes, “Apple’s iPhone is more than just an invention. It has all the makings of a killer business. As for Google — weren’t they going to make a phone once?”

Full article here.