“The iPhone will hit Europe this week, and at prices that are likely to put pressure on Rogers Communications Inc. to cut its cellphone rates if it wants to be the carrier that eventually brings the popular device to Canada,” Catherine McLean reports for The Globe and Mail Update.
“European carriers will offer service plans that start at the equivalent of $70 a month. A rough calculation based on Rogers’ current fees for its existing cellphone services indicates that similar features are more than double the price here, based on the cheapest plan. With some other data plans for Rogers’ cellphones, customers could rack up bills of hundreds, or conceivably thousands, of dollars,” McLean reports.
“Apple wants to see the iPhone reach millions of consumers, and high rates in Canada could interfere with that goal,” McLean reports.
“Wireless carriers in the United States, Britain and Germany had to adjust their packages of services to get the opportunity to sell the coveted iPhone. So the phone’s arrival in Canada may not be entirely up to Apple. Rogers may have to make concessions, either by slashing data prices or finally embracing the idea of WiFi for cellphones,” McLean reports.
“There’s a reason carriers are willing to make such adjustments. The iPhone is the most talked-about cellphone in history, creating instant buzz around a carrier’s brand. Time magazine just crowned the iPhone the year’s best invention,” McLean reports.
“With companies that introduce the iPhone, the biggest change is the way services are bundled. At AT&T and O2, voice minutes and data services are packaged together for one flat price, instead of forcing users to cobble together different plans. T-Mobile combines a plan with cellular data and WiFi hot spots for the first time. And the rates for these plans are very appealing,” McLean reports.
Full article here.
Leave it to Apple to cure the insanity of Canada’s outrageous mobile phone rates.