Sony press release verbatim:

Design That Works: The VAIO N10-Series
A new addition to the VAIO range of notebooks brings together sharp design and affordable practicality

The VAIO N10-Series is for everyone who wants a practical, general purpose notebook for use at home or as a student. It represents excellent usability without frills, but – and this is key – it remains very much a VAIO at heart. One look at the clean, classic design makes that clear.

“We believe there are lots of people who want a portable which is strong on core features but does not compromise on design or quality,” says Jun Koyama, Director of IT for VAIO Operations Europe (VOE). “The N10-Series is here to provide them with exactly that.”

Essential Sony design values are matched by essential specifications. The range features Intel® Core™ Duo processors, hard disks ranging from 80GB to 100GB and either 1GB or 512MB of memory.

There are constants across the range, particularly where comfort and ease of use are concerned. The A4-footprint chassis is partnered with a highly legible 15.4-inch widescreen display operating at 1280 x 800 resolution. The result is an all-purpose, portable format with a generous on-screen workspace and an ergonomic keyboard. Power-efficient integrated graphics performance comes courtesy of the Intel® 945 GM motherboard chipset.

VAIO portables are noted for their superior displays, and the N10-Series is no exception. Sony X-black LCD™ screen enhancement greatly boosts the range of contrast, so blacks are really black and everything else is rendered in more natural and realistic tones. Colour also benefits, appearing richer and more vibrant – a long way from the basic standard of generic LCDs.

A double layer DVD±RW drive is fitted to all models, so very large amounts of information indeed (up to 8.5GB per double layer disc) can be archived for safe storage or easily shared with others. Students in particular may find this extremely useful.

High-speed 802.11a/b/g wireless networking is standard on all models, as is wired Ethernet (100Base-TX/10Base-T), so connectivity with home wireless or wired networks is built-in. All N10-Series notebooks also feature handy SD Card (Secure Digital) and Memory Stick™ slots (Memory Stick™ Duo and Memory Stick™ PRO Duo compatible), making use with digital cameras and many other digital devices a simple matter.

Source press release with links to larger images here.

MacDailyNews Take: First of all, yes, we did a genuine “Grade A” double-take when we first saw the press release images. Right down to the chiclet keyboard, no less! When companies do this, it really draws attention to their lack of original ideas and their inability to innovate. See Microsoft’s Windows Vista, for example: It’s Windows XP dressed up to fool the general public that it’s “just like Apple’s Mac OS X.” Now poor Sony with this OS-limited, can’t-run-Mac OS X-but-obviously-wishes-it-could, knock-off spawn of a MacBook Pro and a MacBook.

Buy this mess, put Vista on it and you, too, can have a retarded stepchild of Apple’s Mac platform.

Shouldn’t Apple, or at least Jon Ive, be getting royalties from Sony for the design? If they aren’t, then Apple’s lawyers should do something about this travesty.

MacDailyNews Reader “Dave” put it so eloquently and humorously in a comment we’ve grabbed from below and moved right up here: “Sony’s new line of laptops: MockBook and MockBook Pro.”

“Essential Sony design values!” It’d be funny if it wasn’t so sickening and sad. This is the move of some no-name Chinese company, not Sony! How the mighty have fallen.