Writing about Apple’s Boot Camp which allows Intel-based Macs to dual boot Windows XP, Joe Wilcox writes for Microsoft Monitor, “The obvious benefactor would be MacBook Pro, which could appeal to people interested in the sleek laptop but needing to run Windows. For example, JupiterResearh surveys show pretty good uptake of Mac OS X on the desktop, mainly as a Unix replacement, by large businesses. Those same businesses, many of which already have rights to Windows licenses through their enterprise agreements, could install Windows XP on Intel-based Macs. For that exec long lusting for an Apple laptop, Windows XP could make the difference.”

“Similarly, there are some people that might want or need both Mac OS X and Windows. My daughter is an example. She uses Mac OS X for making movies and working with other digital content, but her favorite games all require Windows. Rather than work on two computers, she could dual-boot to Windows. The point: Apple has removed another barrier to switching,’ Wilcox writes. “Colleague Michael Gartenberg calls Boot Camp, a ‘nice tactical move by Apple that will make their platofrms and systems much more attractive.’ I totally agree… Apple should give the person(s) writing its Web copy a raise. It’s as much marketing as instructional. The Boot Camp instructions tout the software while jabbing at Microsoft. Under subhead Word to the Wise: ‘Windows running on a Mac is like Windows running on a PC. That means it’ll be subject to the same attacks that plague the Windows world. So be sure to keep it updated with the latest Microsoft Windows security fixes.’ While good advice, the wording is a knock [against Microsoft]. Another, about Extensible Firmware Interface vs. BIOS: ‘Macs use an ultra-modern industry standard technology called EFI to handle booting. Sadly, Windows XP, and even the upcoming Vista, are stuck in the 1980s with old-fashioned BIOS. But with Boot Camp, the Mac can operate smoothly in both centuries.’ Sure, the jabbing is like a little, yappy dog barking at a big dog, considering Microsoft’s dominance on the desktop compared to Apple. But this little dog has got some teeth, too.”

Full article here.

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