Tag: MLB

Apple’s iBeacon turns location sensing inside out: ‘Where am I?’ becomes ‘Here I am!’

Monday, February 10, 2014 1:01 pmMonday, February 10, 201412 Comments

Apple’s iBeacon location sensing technology, based on the Bluetooth radio…

Apple’s iBeacon heralds dawn of ‘nudge’ advertising

Monday, February 3, 2014 8:38 amMonday, February 3, 201411 Comments

Personalized ads, which deliver sophisticated, individualized mobile…

NFL rolls out iBeacons for Super Bowl fans in Times Square and MetLife Stadium

Saturday, February 1, 2014 10:10 am26 Comments

The Super Bowl remains the biggest mass-market advertising event…

Major League Baseball deploying thousands of iBeacons for Opening Day

Friday, January 31, 2014 5:03 pmFriday, January 31, 201412 Comments

MLB At The BallparkNext week, Major League Baseball will begin rolling out…

Major League Baseball brass shocked as 12% chose Apple’s Passbook over traditional tickets

Wednesday, October 10, 2012 1:33 pmWednesday, October 10, 201219 Comments

The traditional ticket stub accounted for less than a third of MLB’s…

Major League Baseball, the perfect sport for an iPhone or iPad app

Wednesday, March 28, 2012 4:27 pm14 Comments

Apps for football, basketball or hockey fans suffer from a nagging built-in problem…

Apple’s revolutionary iPad changing the way MLB baseball is played

Tuesday, August 30, 2011 5:00 pmTuesday, August 30, 201114 Comments

The Information Age hasn’t just transformed baseball…

MLB.com chief Bob Bowman: For first rate digital content, look to Apple’s iPhone and iPad, not Android

Friday, April 1, 2011 2:09 pmFriday, April 1, 201122 Comments

Bob Bowman, who runs Major League Baseball Advanced Media, the digital business jointly owned…

MLB.com At Bat 11 released with free MLB.TV trial on Apple iPad, iPhone, iPod touch

Friday, April 1, 2011 9:56 am5 Comments

The highlights of the latest release are a free trial of MLB.TV for the month of April on Apple iOS mobile devices…