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Tag: Bob Borchers

GarageBand adds all-new Sound Packs from Dua Lipa, Lady Gaga, and today’s top music producers

Thursday, July 29, 2021 11:19 am6 Comments

Apple today announced GarageBand for iOS and iPadOS, the most popular music creation app in the world, now helps people unlock…

Apple VP explains the ‘incredible feat of engineering’ that is the new iPad Air’s Touch ID power button

Monday, October 5, 2020 12:46 pm7 Comments

Apple VPs Bob Borchers and John Ternus discuss iPads, including the all-new iPad Air and it’s next-generation Touch ID …

Apple’s John Giannandrea discusses Apple silicon, artificial intelligence, and more

Thursday, August 6, 2020 11:58 amNo Comments

Machine learning and artificial intelligence are integral to nearly every feature on the iPhone and iPad, but unlike some of its competitors…

Inside Apple’s 6-month race to make the first iPhone a reality

Wednesday, June 28, 2017 11:28 amWednesday, June 28, 20173 Comments

Everyone agreed that Steve Jobs’s iPhone demo back in January 2007 had been flawless…

Apple hires Dolby’s technology chief Mike Rockwell

Tuesday, March 31, 2015 1:26 pmTuesday, March 31, 20156 Comments

Rockwell was CTO of Avid, a company specializing in professional video and audio software…


Former Apple exec takes us inside the iPhone development team

Friday, February 3, 2012 2:31 pmFriday, February 3, 201211 Comments

Former Apple marketing executive Bob Borchers, who was part of the original iPhone team…

How Apple’s ability to listen to users and Think Different led to the multi-billion-dollar App Store revolution

Saturday, June 4, 2011 12:01 pmSaturday, June 4, 201136 Comments

Apple’s iPhone debut stands as a pivotal moment in computing history…

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