The Apple VP says the company is committed to ensure that all its products, including Mac Pro, are powered by Apple Silicon …
Tag: Bob Borchers
Apple plans ‘regular cadence’ of Mac updates, thanks to Apple Silicon
Apple execs discuss about the impact of the M chips in Macs so far, how they see Apple Silicon developing over time, with a bit about gaming…
GarageBand adds all-new Sound Packs from Dua Lipa, Lady Gaga, and today’s top music producers
Apple today announced GarageBand for iOS and iPadOS, the most popular music creation app in the world, now helps people unlock…
Apple VP explains the ‘incredible feat of engineering’ that is the new iPad Air’s Touch ID power button
Apple VPs Bob Borchers and John Ternus discuss iPads, including the all-new iPad Air and it’s next-generation Touch ID …
Apple’s John Giannandrea discusses Apple silicon, artificial intelligence, and more
Machine learning and artificial intelligence are integral to nearly every feature on the iPhone and iPad, but unlike some of its competitors…
Inside Apple’s 6-month race to make the first iPhone a reality
Everyone agreed that Steve Jobs’s iPhone demo back in January 2007 had been flawless…
Apple hires Dolby’s technology chief Mike Rockwell
Rockwell was CTO of Avid, a company specializing in professional video and audio software…
Former Apple exec takes us inside the iPhone development team
Former Apple marketing executive Bob Borchers, who was part of the original iPhone team…
How Apple’s ability to listen to users and Think Different led to the multi-billion-dollar App Store revolution
Apple’s iPhone debut stands as a pivotal moment in computing history…
