Global smartwatch shipments rose 9% YoY in Q3 2025. Apple led the shipments with 23% market share, followed by Huawei with 17%, according to Counterpoint Research.
Among the top 10 brands, Huawei led in YoY growth, followed by Apple. Apple recorded shipment growth after seven consecutive quarters of decline since Q4 2023, reclaiming the shipment leader position it lost to Huawei in Q2 2025.
Shipments grew across all regions in Q3 2025 except India. China posted the highest growth at 31% YoY, followed by Europe and North America with 16% and 15%, respectively. India saw a 23% YoY decline due to a continued drop in basic smartwatch shipments.
In North America, HLOS smartwatch shipments grew 14% YoY in Q3 2025. Market leader Apple’s shipments grew 26% YoY. Garmin witnessed growth with the introduction of new models, while Samsung’s shipments fell during the quarter.
MacDailyNews Take: Apple Watch reclaims its rightful throne!
Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you!
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.
The only watch I see health care workers wearing is the Apple Watch. Hospitals, doctors offices etc
That’s all I need to know. My 6, that I got five years ago saved my life. Looking to upgrade to newer series