Mark Gurman for Bloomberg News:
The F1 film starring Brad Pitt is undoubtedly a hit. It was a globally marketable property, generating more than $500 million in theaters worldwide. The movie also helped affirm Apple’s decision to get into the film and TV business.
It’s no secret that Apple TV+ started off slow: The service entered an already-crowded field when it launched in 2019, and then Covid and the writers’ strike hampered production. But Apple is now clearly on its way to becoming a major name in Hollywood entertainment — with the F1 film contributing to that.
In terms of dollars and cents, the film may be less of a breakthrough. It had a massive budget, and the theatrical run of the Warner Bros.-distributed movie won’t likely be a big moneymaker for Apple. The main question will be whether it results in more TV+ subscriptions. If it can do that, it will all be worth it.
MacDailyNews Take: Apple already is a major name in Hollywood entertainment.
Those who can wrap their heads around Apple’s massive cash mountain and the company’s unparalleled ability to generate cash can clearly see who the winner will be. The most talented producers, writers, directors, editors, actors, etc. are attracted to exactly what Apple has and makes in vast abundance: Cash. The king.
Like bears to honey, it’s happening already. — MacDailyNews, January 3, 2018
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Tim Cook’s steering through wrong directions. Apple should be a high tech company with strong visions of innovation for game changes products which consumers love to get.
according to news reports, Apple is contemplating going into the computer business and might even start work on a phone, so it’s not all entertainment 🤷
I’m not at all convinced it’s a “wrong direction” for AAPL, but either it needs to become financially viable, or AAPL needs to get it’s tech focus “modernized.” The iPh is bread and butter, but w/o serious advances, the phone will soon be a commodity and what distinguishes AAPL from the rest is waning. To make such a strong reach into Hollywood is great (hello Pixar), but the risk/uncertainty, coupled with AI floundering is disconcerting.
Fantastic maybe give of this business let Tim Cook get an Oscar as a producer and let the company get on with innovating and producing superior products
Good luck in the movies Tim hopefully you’ll leave before the production of apples downfall and the ruination of a great company you obviously understand the movies don’t hold yourself back
Fantastic maybe give this business to Tim Cook. Let him get an Oscar as a producer and let the company get on with innovating and producing superior products
Good luck in the movies Tim hopefully you’ll leave Apple before the production of apples downfall and the ruination of a great company by a man who did not understand advanced technology so he wanted to reinvent the car. You obviously understand the movies better than you grasped the car business , don’t hold yourself back go for it.
Worked out great for Sony,
Tim is a genius, give him an Oscar.
This brings in no money.
Get off your ass and become an AI power you idiot.