“Severance” fans might be excited to see the “Lumon Terminal Pro” listed among Apple’s Macs on Apple.com, complete with a “New” label. However, this isn’t a real product for sale. It’s a creative advertisement for Apple TV+, cleverly highlighting the three-month free trial included with Mac purchases.
The streaming offering is a part of Apple’s growing services business, which grew by 4% in the most recent quarter to reach $26.34 billion, helping push Apple’s gross margin to the highest on record.
Given its pop culture appeal, the Cupertino-based tech giant has been heavily marketing “Severance,” now Apple’s most-watched TV series ever, with a number of official tie-ins, including free e-books on Apple Books, a “Severance” podcast with Ben Stiller and Adam Scott, a LinkedIn profile for Lumon Industries (the fictional company in the show), a “Severance”-themed playlist, an NYC pop-up, and more.
MacDailyNews Note: The direct link to the 11:36 BTS short film about the making of “Severance” is here.
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