Apple might have to drop prices on M4 iPad Pro models

M4 delivers a huge leap in performance, with pro rendering apps like Octane seeing up to 4x faster performance than M2.
M4 delivers a huge leap in performance, with pro rendering apps like Octane seeing up to 4x faster performance than M2.

Despite impressive feature upgrades, the M4 iPad Pro, released earlier this year, has seen a decline in demand. According to a recent report, the premium pricing for these models may be a contributing factor.

Ryan Christoffel for 9to5Mac:

Ross Young, supply chain analyst at DSCC, has recently published a report outlining demand struggles for Apple’s M4 iPad Pro.

The new iPad Pro models debuted in May, and initial demand seemed strong. However, display panel shipments reveal there’s been a huge scaling back underway that reveals weaker than expected demand.

Young notes that initial expectations were for as high as 10 million panel shipments in 2024. But due to the slowdowns in Q3 and expected in Q4, actual numbers may end up a little shy of 7 million instead…

[W]hile the tech upgrades are compelling, the much higher prices for this year’s iPad Pro models have likely been a big turnoff to anyone but the most enthusiastic early adopters.


MacDailyNews Take: The 11-inch iPad Pro starts at $999 and the 13-inch iPad Pro at $1,299. This is before any accessories. Do you think Apple’s M4 iPad Pro prices are too high?


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6 Comments

  1. I was eager to upgrade my 2018 12.9 pro 1T….I Speced a 13 Pro with one 1T, pen and keyboard.. almost $2800..out the door.
    I could not justify it…
    Ill have to go to a store and get a feel for it .. maybe then i may order one…

  2. Yes, the cost to replace my 2nd gen iPad pro will be 2k without a keyboard. I want a new one for my illustration work but the cost is Too much. I’ll keep this one until it won’t work any longer. Much like my 3 iMac 27″ intel machines. I guess Apple simply does not want my business any longer.

  3. Apple needs to make major changes to iPadOS to make it more useable. One major is memory allocation. Apple claims no limit on open apps. Every iPad i have owned requires periodic (like after about 10 open opps) force closing apps to continue. Slowness then freezing. I figured the M2 iPad with 16 GB RAM and 1 TB memory should solve the issue. Wrong, still the same . The 10 limit is relative, obviously depends on app memory usage. On current iPad varies from Bout 5 to 15.

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