Apple plans to expand its applied research labs in Shanghai and Shenzhen as iPhone sales weaken in China.
Xinmei Shen for South China Mornign Post:
Cupertino, California-based Apple plans to expand its research centre in Shanghai to support all of its product lines and open a new lab in southern tech hub Shenzhen later this year, the company said in a statement on Tuesday.
The Shenzhen lab is expected to boost Apple’s testing and research capabilities for its major products including the iPhone, iPad and Vision Pro mixed-reality headset, according to the company. The new facility will also serve to strengthen the firm’s collaboration with local suppliers, while providing support to all its employees in the region. The mainland forms part of Apple’s Greater China region, which also covers Hong Kong, Taiwan and Macau.
Apple’s vice-president and managing director of Greater China, Isabel Ge Mahe, said in the statement that the company is “proud” to cultivate deeper ties in China and expand its facilities in the country…
That comes after Apple’s iPhone sales on the mainland fell 24 per cent year on year over the first six weeks of 2024, as total smartphone sales in the market declined by 7 per cent in the same period because of increased competition and muted consumer spending, according to a report by Counterpoint Research.
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This MUST include “sharing” technology in a “goodwill” effort. A move of desperate capitalism orchestrated by one that’s been proven to bend the knee to curious allies.
Apple decides to double down on stupid. It’s bad enough tech innovation and leadership takes a back seat to woke ideology at Apple. But for a “social justice” company whose main self appointed directive is to “make the world a better place then we found it” Decides to double down on investing, enabling and partnering with a criminal state. Great leadership !!! It’s telling when even the Biden administration is warning and trying to ban TikTok and Apple is still pushing TikTok with top recommendations in the Apple App Store. Who thinks Apple will fight the ban of TikTok in the United States while Apple App Store in china is fully dictated by the CCP. I think we can all see where AAPL loyalty is