CIRP has released its latest study today taking a look at how many new iPhone buyers in the U.S. are upgrading from Android smartphones. 13% of new U.S. iPhone buyers upgraded from Android phones in 2023.
Last May, CIRP’s data showed momentum for Apple with a record 15% of new US iPhone buyers coming from Android and an average selling price just shy of $1,000.
CIRP’s new report shows that the trend reversed a bit across 2023. Shown below, 13% of new US iPhone buyers report that they’ve switched from Android. That’s a 2% drop from what CIRP saw last year.
MacDailyNews Take: With more than 1 out of every 10 Android settlers waking up annually to the blatantly obvious fact that if it’s not an iPhone, it’s not an iPhone, Apple’s future is very bright indeed!
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What phone were the other 87% of new iPhone users using?
It’s too bad CIRP doesn’t also post numbers/percentages of new non-iPhone smartphone purchases that are former iPhone users to give a more balanced perspective of the ebb and flow of the user base.