After premiering last week on Apple TV+, the Mark Wahlberg-led The Family Plan has quickly become the most successful movie the service has ever streamed, beating out the likes of Greyhound, starring Tom Hanks, and CODA, the 94th Academy Awards’ Best Picture-winner, Deadline reports citing “insiders.”
In The Family Plan, Dan Morgan (Mark Wahlberg) loves his quiet suburban life as a devoted husband, father of three and successful car salesman. But that’s only half the story. Decades earlier, he was an elite government assassin tasked with eliminating the world’s deadliest threats. When enemies from his past track him down, Dan packs his unsuspecting wife (Michelle Monaghan), angsty teen daughter, pro-gamer teen son and adorable 10-month-old baby into their minivan and takes off on an impromptu cross-country road trip to Las Vegas. Determined to protect his family — while treating them to the vacation of a lifetime — Dan must put his long-dormant skills into action, without revealing his true identity.
Mike Fleming Jr. for Deadline:
The December 15 premiere of the Mark Wahlberg-starrer The Family Plan on Apple TV+ debuted as the most viewed movie ever for the service, and now stands as the most viewed movie in Apple TV+ history, per insiders.
The Jennifer Aniston–Reese Witherspoon The Morning Show is the service’s series record holder after its new season that began in September saw audience increases by 20% over its second season, powered by growth in the U.S., and Canada, Australia, Germany, Brazil, Mexico, Spain, France and India.
[Also], it is becoming clear that on big-ticket pictures, product-starved theaters are good places to start, and with studios helping out on the P&A spend, these properties are more valuable when they do make it to the streaming service. Ridley Scott’s Napoleon surging toward $200 million is an eye-opener. The film cost about that much to make and the theatrical splits and distribution fees to Sony don’t cover the budget. But it defrays those costs and doesn’t harm the product when it becomes a big offering on Apple TV+.
MacDailyNews Take: Apple TV+ continues to fire on all cylinders!
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Looks fun. Yet another take on a classic story template. One spouse is secretly a government agent. But watching Markie Mark sing Vanilla Ice’s hit will be funny enough. Should have made it a Christmas theme as well.
thelonious your right about the Christmas Theme, it would have been easy to theme this movie, music etc, it could have been a cross between Christmas (Family) Vacation and Die hard, an instant classic. A Christmas theme would have pushed it amongst the top of the Christmas movies ever, thus getting replay every year for the next few decades. Still an entertaining movie but a missed opportunity.
I’m sad to report that Marko (below) is correct. We watched this movie and it began to stink within 5 minutes. Every 5 minutes we’d ask each other…”should we quit?” but held on with hopes of improvement. It only got worse so we quit at about 30-40 minutes with no laughs and no suspense. Lame humor; unrealistic conversations; a plot line that you can see coming very early on; one after another crash scenes and rapid-fire fight sequences; snarky kids in the family; stale notion of an ex assassin now being hunted down by mind-reading bad guys.
If you want to see a very touching movie with Mark, watch “Father Stu” and feel some genuine emotions.
Finally, a movie that doesn’t include anything political, woke, or have anything to do with the alphabet soup group agenda(s).
Finally, a comment that doesn’t include anything political, woke, or have anything to do with the alphabet soup group agen… oh, wait! 🤦♂️
Really? This actually looks like a forced advertising to make people watch a movie based on gags and situations gathered from many other movies. 👎🏻
And it’s horrible. Worst movie ever. A complete waste of time.
Rented Mission Impossible the week before. Among the family The Family Plan was the unanimous choice for being the more enjoyable movie.
It was generic at best.
Yeah, it was a real disappointment to me. Could have very easily been a movie that you could watch and enjoy with multiple generations of the family without all of the gratuitous and unnecessary profanity. You would think they could get this right with the holiday release. Could have been an easy way to pass a couple of hours with the family together, but we quickly abandoned after all the non-family friendly language from pretty much every character including the kids.