Apple and Paramount have discussed bundling their Apple TV+ and Parmount+ streaming services at a discount, The Wall Street Journal reported on Friday.
Jessica Toonkel for The Wall Street Journal:
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The companies have talked about offering a combination of Paramount+ and Apple TV+ that would cost less than subscribing to both services separately, according to people familiar with the discussions…
Because most streaming services are available through a monthly subscription, it is easy for viewers to cancel when they are done binge-watching a specific show. Offering multiple services as part of one package decreases the likelihood that subscribers will cancel on any given month, according to data from Antenna, a subscriber-measurement company…
Both Apple TV+ and Paramount+ had a customer-defection rate — known in the industry as churn — of more than 7% in October, a higher rate than the 5.7% average for the streaming industry as a whole, according to Antenna data. Streaming companies typically don’t share data on customer defections…
Apple currently offers Apple TV+ as part of an entertainment bundle that includes other Apple services such as Apple Music and Apple Arcade. That bundle, known as Apple One, has a far-lower churn rate than the stand-alone Apple TV+, according to Antenna.
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MacDailyNews Take: Paramount has already done this before, internally, with a bundle of its own Paramount+ and Showtime streaming services. Earlier this year the company combined the two into Paramount+ and raised the price of the ad-free tier of the service from $9.99 to $11.99. Amid rampant inflation, Apple in October, raised the price of Apple TV+ from $6.99 to $9.99 in the U.S.
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I have Apple TV+ and Paramount but am cancelling them both because of their fascist attacks of Elon Musk. I have also cancelled Disney+ and Netflix.
Huh? Please educate yourself on what ‘fascist’ actually means – because Musk, Trump, Putin etc are fascists …
Fascists use government regulations to force private companies to do what they say. Trump did nothing of the sort. All Democrats are in favor of and have supported government regulation and surveillance and intimidation being used to require companies to do what they want. The entire auto industry is being coerced by government to end gas engines. This is an indisputable fact. It is being done using the blunt instrument of the idiot Global Warming sky is falling hoax. Thereby, the government assumes control which is even better than ownership of companies. The same thing is being done with ESG politicies and “misinformation” policies and edicts. The Democrats are full blown fascists. Fascism is just a different form of communism, which Democrats also love. They are really one and the same and Democrats are all about government coercion. Learn some facts before you write the tripe you write.
The Fascism you describe against private companies sounds a lot like the foil to the creation of Corporate States where companies grow powerful enough to replace the States and create their own ‘laws’. Have to aim for a balance though.
Combining the two makes sense, at least for Apple. I’m one of the “churn” data points. I basically subscribe to Apple TV+ when there’s a new season of Ted Lasso and then unsubscribe when that season is over. In the meantime I watch what meager new content has arrived since the last time I subscribed.
In other words, Apple TV+ wasn’t worth a contiguous subscription at $6.99 – much less at $9.99/mo. There’s just not enough content to make it worth keeping throughout the year. The only streaming services our family keeps full-year is Netflix and Amazon Prime Video. The former because it has a lot of content, especially Asian, and the latter because we’re actually paying for “Prime shipping” and the video streaming is just a nice side benefit.