Apple on Tuesday unveiled the new iPhone 15 family, including new Pro models featuring titanium casing and a significantly faster processor, the A17 Pro, while holding the line on prices amid historic inflation.
The new lineup includes iPhone 15 starting at $799 and iPhone 15 Plus starting at $899.
Apple chose not to raise prices during a tough period globally for smartphone sales. For the Pro series, prices start at $999 and the Pro Max at $1,199, the same prices as last year for the same levels of storage, available starting Sept. 22.
Both the Pro and other iPhone 15 models will have a brighter display and a 48-megapixel camera as well as 100% recycled cobalt in their batteries.
Apple said the iPhone 15’s satellite connectivity can now be used to summon roadside assistance. It is rolling out the feature out with the American Automobile Association (AAA) in the United States.
MacDailyNews Take: Getting much more for the same price as last year is a winner!
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Historic inflation?
Hardly. The 70’s weren’t that long ago. 13% home loans, 13% inflation, I had a CD from a US bank paying me 15% interest and barely cleared a buck.
Majority of readers here weren’t even born.
While for you and me it may not feel all that “historic”, It actually really is.
So, have you been hacking every reader here to know their age? Oh sorry, bloviating opinion minus facts…
Those are historic interest rates, not inflation rate. I lived through that, too, horrible. But not inflation (I think we had Deflation then).
Actually, the inflation rate during the 1970s jumped from a low of 3.2% in 1972 to 11% in 1974, largely due to the Arab oil embargo in 1973. Inflation stayed relatively high for the rest of the decade, peaking at 13.5% in 1980 — which likely led to President Carter’s defeat by Ronald Reagan.
Statistics are here: https://www.macrotrends.net/countries/USA/united-states/inflation-rate-cpi
You should first look up the meaning of inflation before attempting to comment on its characterization.
Good to see they’re not as greedy as some other industries.
US official poverty rate was 11.5% in 2022, and it’s JUST GETTING STARTED.
People getting into tizzy about the good ol’ days being worse than the bad new days.
Anyways, so much for the MULTIPLEpredictions of doom and gloom for Apple because they were going to charge $2000 for the iPhone 15