Apple on the losing side as Supreme Court strikes down affirmative action in college admissions

Last August, Apple was among a group of nearly 80 companies filing a brief with the U.S. Supreme Court in support of affirmative action programs being challenged at Harvard and the University of North Carolina. The court on Thursday specifically ruled against race-conscious affirmative action in college admissions programs.

U.S. Supreme Court
U.S. Supreme Court

Yahoo Finance:

Those programs “violate the Equal Protection Clause of the Fourteenth Amendment,” Chief Justice John Roberts wrote for the 6-3 majority ruling in both cases, Students for Fair Admissions v. President and Fellows of Harvard, and Students for Fair Admissions v. University of North Carolina.

Dozens of major corporations across various industries took interest in the case, including Apple, Google, General Motors, General Dynamics, Dell, and Starbucks.

Those companies and nearly 40 others joined in an amicus brief contending that diversity in higher education ultimately helps their businesses by providing a diverse pool from which they can recruit.

In concurring with the majority, Justice Clarence Thomas wrote that under the 14th Amendment, “the color of a person’s skin is irrelevant to that individual’s equal status as a citizen of this nation.”

MacDailyNews Take: Regarding affirmative action, as we wrote back on December 31, 2015:

Getting the absolute best people should remain Apple’s ultimate goal. Forced diversity carries its own set of problems. Would the group be comprised of the best-qualifed people possible or would it be designed to hit pre-defined quotas? Would some employees, consciously or unconsciously, consider certain employees, or even themselves, to be tokens meant to fill a quota? That would be a suboptimal result for Apple and everyone involved.

The best and desired outcome is for the quest for diversity to work in Apple’s favor. Truly looking at qualified people from a larger pool would likely result in delivering different viewpoints and new ways of looking at things and tackling problems than a more homogenized workforce would likely be capable of delivering.

Regardless and of course, someday it sure would be nice for everyone to just be able to evaluate a person’s potential, not measuring and tabulating superficial, meaningless things like skin color and gender.

How do we ever get to the point where people “will not be judged by the color of their skin, but by the content of their character,” when we insist on judging people by the color of their skin?

See also: Apple backs affirmative action in U.S. Supreme Court case – August 1, 2022

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26 Comments

  1. Tim Cook is great at outsourcing to China, but he’s a typical knee-jerk leftist and therefore rather obtuse and misinformed in many other matters.

    Cook should stick to ordering parts, staying out of the way of his creative employees, and start keeping Apple’s brand out of politics.

  2. Tim Cook, who always sees skin color first (just look at Apple’s ludicrous U.S. marketing photos in which minorities who make up less than 15% of the U.S. population appear in 95% of the images), foolishly and repeatedly taints Apple’s brand with his twisted racism and obsequious wokeism.

    1. Valid observation. I’ll raise you another: in the big Keynote presentations, it’s clear that Cook chooses presenters who check a box rather than those who are naturally good speakers and who are pleasant to listen to and easy to understand.

      1. It’s why you’ll likely never see a full return to live keynotes. The pre-recorded ones can be stage-managed and manipulated so that the least charismatic and confident people can be promoted as some kind of rising stars. Is public speaking ability racist/sexist? I have no doubt that out of Apple’s thousands of employees they could showcase a diverse array of people who could deliver a keynote segment, but those probably aren’t the people they want to spotlight for whatever internal political reasons.

  3. That “someday” will be the day a certain political party that is always stirring the pot when it comes to “measuring and tabulating superficial, meaningless things like skin color and gender” is no more.

      1. Leave it to Thomas Sowell–an Uncle Tom to the Left–to proclaim with simple rationality. Btw, look at the Party–claiming to work towards fairness–and it’s the ONLY Party that willingly and w/o an hesitancy to denigrate a black b/c he doesn’t hold the “correct” view. Pure racism that’s never called out for what it is.

        1. Gotta love the hypocrisy of lefties who believe they know what’s best for minorities. When a minority doesn’t believe what their white saviors think they should, they are demeaned and insulted as being traitors to their race. I can’t count how many times I hear the cringy phrase “voting against their best interest” used to describe people who don’t vote Democrat as if people don’t know what’s in their own best interest.

          I believe minorities have agency and are smart enough to know what’s in their own best interest and that somehow makes me the racist.

          What an upside down world we live in.

        2. Can you imagine being so racist as to denigrate an entire race to one level: stupid

  4. If the goal is a “true meritocracy”, then let’s eliminate the admissions bonus given to children of alumni and big donors. It’s estimated ONE THIRD or more of students at elite colleges are legacies and/or related to donors or staff.

    Of course, that really doesn’t make things equal, since public schools are generally financed with property taxes, so rich districts can afford to hire better teachers, have more services and more extra-curricular and athletic programs, which gives rich kids an automatic head start (which is why affirmative action was needed in the first place).

    https://www.thecrimson.com/article/2021/10/28/high-time-to-end-legacy-admissions/

    Link is to an article in the Harvard Crimson that makes many of these same arguments.

  5. The plutocratic-like actions you note, are unattractive. This diff: one is federally mandated and the other is an organizational choice.

    “which gives rich kids an automatic head start (which is why affirmative action was needed in the first place).” You start from the place that we are within a egalitarian political structure. I could use a stronger definition, but the point is, you start from a huge presumption that’s not stated in a creed or Constitution. “Equity” is not the healthy place to start, as it ALWAYS means someone is treated less fairly when “remedy” is attempted. Life isn’t fair and no one can change that, w/o making it unfair for someone. There is no exception, even though the effort may make you feel good.

  6. Was waiting for our right wing friends here to jump out with “AHA! SEE! TOLD YOU! and here’s a meme for good measure”.

    I truly wish the solutions to all the problems were as simple as just blaming the left and smugly storming off.

    1. Denying a qualified student admittance to a university based on his skin color is racist. Period.
      The left supports this racist policy.
      So, why shouldn’t we blame the left for this policy that they clearly support?
      Is your racism above blame?
      Sounds like you are the smug one.

      1. I remember back when voter ID was the hot topic, the lefties argued against voter ID on the grounds that black people could not figure out how to go to the DMV and get an ID card. Imagine the irony of being so arrogant and daft that you are not able to see the racism in that argument. This is how the left operates, their arrogance is astounding.

  7. From slavery itself,
    Leaders of the Kay Kay Kay,
    To Jim Crow laws,
    To affirmative action..
    DEI & ESG

    Actual history is very clear who the REAL racists have been throughout American history. It’s the SAME people behind ALL this bigotry and discrimination.

    It’s amazing how racist people need to be to “fight” racism.

  8. Wow! The United States are really sinking into retrograde obscurantism… Since Trump, it’s the big return to the Middle Ages! Let’s make America pathetic again!…

    1. Can you be any more clueless and just wondering if it comes natural, or do you work at it in your sheltered woke life?

      The only thing that is “retrograde” is to RESTORE VALUES enshrined in the U.S. Constitution that rouge courts and Leftists FORGOT.

      Values restored NO CONSTITUTIONAL RIGHT to discriminate in college admissions.

      Values restored NO CONSTITUTIONAL RIGHT to end a baby’s life in mother’s womb.

      Values restored NO CONSTITUTIONAL RIGHT to force religious people to work on Sundays.

      Values restored NO CONSTITUTIONAL RIGHT to force small businesses to work for anyone.

      Values restored NO CONSTITUTIONAL RIGHT to spend taxpayer money on voting groups in exchange for votes during an election cycle.

      The age of color blindness FINALLY DAWNED!…

      1. So yo wanna go back to the 17th & 18th Centuries?

        Clearly You consider the U.S Constitution a document that is is not to be deviated from. It should be a living breathing entity that moves with the ages. It was created nearly 250 years ago by a bunch of WHITE men.

        Women had FEW RIGHTS including that to own their own property after marriage. A Government makes Laws, the Courts are there to interpret them. There should no be striking down of previous precedents.

        This is a blatant and ultimately futile attempt to maintain the reducing percentage of WHITE MALE FUNDAMENTAL CHRISTIAN GOP’s hold on power over ALL People of colour and 1st Nation people and control women of All Colours, rights over their own bodies and futures by restricting their opportunities to improve their lives and that of the US. Those groups will ultimately outnumber the WHITE MALE FUNDAMENTAL CHRISTIAN GOP’s and consign them to the DUSTBIN of history.

        This is being done to restrict educational opportunities allowing talented NON WHITE people to gain access to the opportunities given to elite WHITES to network their lesser talented offspring to PRIME INSTITUTIONS and compete equally across all aspects of U.S. life and ENRICH IT, unlike the mainly WHITE SYNTHETIC CHRISTIAN GOP, who simply seek to hold on to power and wealth through CORRUPTION and SLEAZE in conjunction with the MEGA CORP’s now influencing and destroying the US and the rest of the WORLD from within.

        At the moment it’s a classic case of divide and rule. These iniquities will either be swept away peacefully as the perscentage of the white GOP populace diminishes over time and is voted out of existence or by revolutionary activities that will topple the ELITE much as the TAX AVOIDING French Monarchy, Aristocracy and Church were toppled from 1789. Just remember it was successive French Revolutionary Governments that assisted the Founding Fathers break free of BRITISH COLONIALISM in the first place. Your choice.

        No government or other institution should be able to promote one group over another simply to remain in control of those that oppose them

        The consequences will be slow to see but as Amux says “Wow! The United States are really sinking into retrograde obscurantism… Since Trump, it’s the big return to the Middle Ages! Let’s make America pathetic again!…”

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