You might have noticed that Apple on Monday unveiled Apple Vision Pro, a revolutionary spatial computer that seamlessly blends digital content with the physical world, while allowing users to stay present and connected to others. Tony Fadell, former senior vice president of the iPod division at Apple, says that the company has “jumped the shark” with the Vision Pro.
Vision Pro creates an infinite canvas for apps that scales beyond the boundaries of a traditional display and introduces a fully three-dimensional user interface controlled by the most natural and intuitive inputs possible — a user’s eyes, hands, and voice. Featuring visionOS, the world’s first spatial operating system, Vision Pro lets users interact with digital content in a way that feels like it is physically present in their space. The breakthrough design of Vision Pro features an ultra-high-resolution display system that packs 23 million pixels across two displays, and custom Apple silicon in a unique dual-chip design to ensure every experience feels like it’s taking place in front of the user’s eyes in real time.
“Apple’s Vision Pro is a technological Tour de Force – very impressive [hardware],” Fadell tweeted on Tuesday. “But with the ‘consumer’ apps & marketing for $3500 w/2-hour battery life, Apple has truly ‘Jumped The Shark.’”
Apple's Vision Pro is a technological Tour de Force – very impressive HW.
But with the "consumer" apps & marketing for $3500 w/ 2 hour battery life, Apple has truly "Jumped The Shark"https://t.co/4Qum45wauQhttps://t.co/Htwx4KPl3E https://t.co/NbAWlijQ8Z
— Tony Fadell (@tfadell) June 6, 2023
Thomas Barrabi for the New York Post:
Later, Fadell replied to a tweet from supply chain consultant Jeff Lutz, who argued Apple has “more work to do on power consumption” and floated the possibility of the company selling a larger battery pack as a separate accessory for the Vision Pro.
“It’s [sic] has truly nothing to do with 2hr battery life,” Fadell added. “The apps & marketing pitch is awful even if it had a 24 HR battery life…This is not a painkiller. Platforms don’t become useful products. Useful products become platforms…”
MacDailyNews Take: Fadell is wrong.
“Useful products become platforms.” Exaaactly, Tony.
Computing in 3D space is how we should have been computing all along, but the technology wasn’t ready for several decades… Don’t let the the Vision Pro’s ancillary features – watching giant 3D movies, playing giant 3D games, taking 3D photos and videos, etc. – drown out the fact that for just $3,500, you can own and use the world’s first spatial computer – a Mac on your face! – that allows you to compute anywhere and everywhere.
Apple’s Vision Pro is a tremendous achievement and a very strong start to a whole new platform. – SteveJack, MacDailyNews, June 6, 2023
Note: When connected to power, the Vision Pro will run all day just like a desktop computer. It will run for approximately 2 hours per battery pack.
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You can call it whatever you want to, but Microsoft’s Holo Lens has been doing some of this functionality for years. I would agree this is an evolution to existing products and from what can be seen from the demo/videos, appears to be well done. But let’s not give Apple credit for being the first to do something, when other similar solutions exist.
Now they need to actually ship the product and see what the reviews say. I will be curious to learn what the field of view is, the latency in the real world, how does 3rd party apps adapt to this environment and how does the interface function in real life.
Comparing the HoloLens to the Vision Pro is like comparing a Yugo to a Mercedes. They both have 4 wheels, an engine and a steering wheel, but they’re completely different.
And you know this how?
It’s not who did first, it’s who did it BETTER!
Microsoft Big ass table. That is all.
maybe he’s still bitter that Steve went Team Forstall for the iPhone
He who smelt it felt it. Mr thermostat maker jumped the shark long ago.
Tony Fadell = sour grapes
Maybe Apple should have put a click wheel on it.
DITTO MDN…. he is missing a lot here … and kind of acting like a little boy who is left out…and is not as significant anymore.
PS… the Goggle can be plugged into a charger directly for continuous unlimited power…. as for Mobile use of it.. 2 hours is acceptable…thats a long time to be running around…. plus a bigger battery can solve the issue for those who need longer mobile use of it.
PS-2 … Mind you everyone…. this is the 1st iteration…… and Tony is jumping the gun…..
There are still many details we don’t know. I’m sure you’ll be able to buy additional battery packs and swap when needed. On the other hand, 2 hours may be the upper limit for continuous use, we won’t know the effect on our eyes for a long time. At the very
least we will be blinking less so our eyeballs won’t get the lubrication they need.
Not sure what Fadel meant about the marketing, yeah there was plenty about entertainment but it was clear to me that you can use this for anything you’d use your Mac/iphone/ipad for and much more. The Apple ecosystem IS the platform, this product is just the most dynamic window into it yet.
Yup. I made the point about eyes recently – let’s think about lubrication, eyestrain, nearness to stimuli (yeah, it’s not CRT tech anymore, but are constant exposure to LEDs at his range beneficial?).
Apple has been testing this product for months if not years as evidenced by the subtleties they’ve addressed. I doubt they ignored eye strain. We are talking about a company that’s changes the color lighting on your devices screens before bed time!
LEDs emit light. And your brain won’t interpret it as “nearness to stimuli”. The eyes don’t care. Photons are photons. It doesn’t matter how far they traveled. Eyestrain comes from focusing on close up things, which you won’t be doing.
Nobody needs more than 128k of RAM and nobody would ever pay $500 for an iPhone.
Now, if Apple is really claiming that this device will replace the desktop computer that would be truly amazing. With only a 2 hour battery for mobile use and no idea if you can use keyboard or a mouse with the product then Cook did jump the shark. Case in point it’s not coming out till “early year.” When the IPhone was introduced it was a firm 6 month date when it was launched to allow 3rd party apps to be made for launch. There wasn’t any firm release date with this.. Under Cook, there has been a lot of announcements then long delays before a roll out.
From the announcement, I remember seeing the “Dad in Kitchen” (and maybe another user) using a magic keyboard to type with while editing a document. I would imagine magic mouse and trackpad will work as input as well.
I think the big difference in time between announcement and launch between this and the iPhone is the need to get developers on board as soon as possible to have a rich app environment for launch. Apple only announced the iPhone six months before launch becuase they knew word was going to get out from trademarks, carriers, etc. I’m sure Steve would have preferred to launch and ship the same day.
Remember, the iPhone launched without 3rd party apps. They didn’t need developers to get to work.
You know what ‘they’ say about people who use the expression “jumped the shark” … [envious losers]. During the WWDC introduction I was struck that Vision Pro seemed like an iPod, iPhone, iPad, Apple Watch, HomePods, EarPods, AppleTV streamer box, and MacBook Pro all rolled into one amazing device controlled by eye movements and hand gestures, and for only $3500. Who would not want something like that, particularly if one lives alone in a small apartment? [FWIW, the MacBook Pro that I’m typing this on cost $4500 twelve years ago].
Your second-to-last sentence underscores the point I made recently. You’re encouraging and feeding social disorders. That’s exploitative and destructive.
Faddell is correct. Apple is moving further and further afield by just finding tech niches and then jumping in there and doing what they do better, regardless of user experience or user needs. This made sense for the iPod, was acceptable for the iPhone, a little bit less for the Apple Watch, and now…well, you get the drift. At some point, there are too many accessories and not enough main. Take a look at how MacOS has become dumbed down, visually crap, and less customizable over the years. I know I’ll get 2-starred into oblivion, but that just shows you what Apple’s user base has become.
Apple jumped the shark and a whale with the Apple Vision Pro. As an Apple shareholder, I sure hope Apple knows what it’s doing by entering a market that hardly any consumer wants and mostly can’t afford. Apple had to take the most difficult path possible with the VR headset. In six months or so, I’ll see if it pays off even a little bit.