Apple stock is ‘a screaming buy’

A stock market sell-off in 2022 caused Apple’s stock to fall 27% throughout the year. The market has enjoyed a surge in 2023, with Apple shares up 24% year to date. However, recent reports that the company’s Mac sales are falling could prompt a short-term dip, and make it a screaming buy,” writes The Motley Fool’s Dani Cook.

Stock Chart

Dani Cook for The Motley Fool:

While a stumble in PCs is concerning for Apple’s Mac segment, it isn’t particularly damning for the company’s long-term success. The company’s home-grown computer chips, dubbed Apple Silicon, perform far better than the competition. In battery life alone, Apple’s M2 chip provided between 50% and over 100% more battery life than competing versions from Dell and Asus. The company’s edge primarily stems from the complete control it has over its chip production, while its rivals rely on suppliers such as Intel and AMD. As a result, Apple’s outperforming chips and Macs will likely allow it to surpass its rivals over the long term…

Apple’s Mac segment is an essential part of its business model. However, with solid growth still coming from its larger segments, such as digital services, it’s worth buying a dip in its stock price, as PC market declines won’t last forever…

Apple shares are currently down 5% for the year, but that figure could grow over the next few days as news about the company’s decline in Mac shipments continues to spread. If that’s the case, the company’s stock will be a screaming buy. However, even if it doesn’t see a substantial dip, Apple remains a stock you can buy and hold indefinitely as it gradually grows.

MacDailyNews Take: Regular accumulation of Apple shares works wonders in the long term.

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11 Comments

  1. no it is not screaming buy. if apple paid out a larger dividend then perhaps, as that would surely increase demand. Steve Jobs works for 1 dollar a year. once you made that billion, who are we kidding you are just hoarding dollars.
    come on, you could spend a million dollars a year for the next 1000 years, please, you are not going to miss a meal, or health care.

    CEO’s salaries are inflationary. the averaging of such high salaries make if look as if average wages are doing great. that’s how we end up with the average home costing $300+K, average car $47K+. can you believe a truck cost $50,000 dollars plus, why?
    greed. germay can ship a benz, across the ocean, pay their union car workers twice as much as their american counterparts, and sell it for not much more money if not less.

    the CEO’s, presidents, vp’s of all those departments, please… they are taking out of these companies way too much money and returning to the owners of the company way too little. no salary above 2 million dollars, for public companies, if the ceo wants more he or she should buy shares and make the rest of what they want in dividends paid out. that is the best way to gauge their performance at a company. at for God’s sake when fire them stop giving them money for being fired. that to me is the ultimate every kid gets a trophy syndrome taking place.

      1. the cost of running a company in part are the salaries paid. why else do you fire people, layoff, to reduce cost. you have a ceo making 100 million, you have a few vps making 50 million… at salaries of $50,000 in order to make that 100,000,000 requires 2000 people, throw in 2 vp’s, that another 2,000 people. so fire 4000 + people and you have saved the company 200,000,000 dollars.
        are you sure that the employee should bare the weight of the direction of the company?

        the question is not when enough is enough, the question is how do you expect an economy to function when people are hoarding dollars. it is apparent that the federal reserve has an amount in their collective rich boy bankers’ heads as to how much money should be in circulation. so how to get those numbers down? charge you more for money, interest rates go up, have you spend it, put it in the hands of the hoarders, the already rich, because they will not put in back into the economy, have the government tax it out of your hands and pockets. that is how they control inflation.

        easier to let the ceo, and a few senior managers go. that’s the new blood a company needs. cook is not an idea guy. he doesn’t seem to know a good idea when he hears it. that’s fine, but a company needs new ideas to keep growing. look, the iphone, the innovations, it got bigger, faster processors, better screen, etc… but essentially the same iphone. ipad essentially a bigger screen iphone, the mac, come on, it’s the mac. now all that is fine, but are those going to be the only ideas for the next 10 years. maybe tim should team up with donald and be his vp. lol, that’s going to be one hell of a pay cut.

    1. You are actually talking about inflation. The value of the dollar has declined (prices up-like truck mentioned) over 95% since the creation of the Federal Reserve in 1913.
      Creating and handing out money is the REAL problem you should be pissed at. It does nothing but devalue the currency. In addition, when the goodies are handed out, it’s the people closest to the $$ that gain the most…as they are the ones that see their assets increase most in price. Big-time CEOs, for instance. Look into the “Cantillon Effect”.

      1. handing out money has nothing to do with inflation. if you believe that then you must also believe paying higher wages do the same. it not how the money gets out, it’s that the money is out. think. don’t let people feed you that foolishness, political stuff to make you vote against your best interest. prices are up because of simple greed. high prices as you seem to know is not the definition of inflation.
        oil prices are up because the oil companies are happy with the profits were they are and have said as much. so no matter that there is plenty of oil they have no intentions of producing more gas, fuel. guess what happens when the price of energy goes up. that has nothing to do with passed out money or wages going up. that cost will be passed on to every item in society.
        electric car will not lower the price of fuel either. all retailer first rise prices to make up for their lost in revenue.

        there is a CEO that makes close to a billion in salary a year. come on people. if he has it you can’t get it. the reserve does not treat money, currency, as if there is an infinite amount. why do we pay the federal reserve to print our money, currency?

        1. Bob isn’t an economist, but Milton was: “Friedman argued that one could not find inflation anywhere in the world that was not caused by a prior increase in the supply of money or in the growth rate of the supply of money. His statement was an empirical one, not a logically necessary one, and most professional economists, still in the thrall of John Maynard Keynes, did not agree with Friedman. But within a decade, the evidence from the United States and other countries had convinced most economists that Friedman was right.”

  2. Also, you’re fighting against Keynesian Economics. The privatizing of profits and socializing debts is inherent. Inflation too, because is “allows” debt to be combated…supposedly. You can guess who gains/loses.

  3. The Market has spoken on Apple. It’s a company bereft of ‘the next great thing’, VR goggles? who gives a f**k about 3000$ specs? Apple Car, Apple Vapourware.
    Mind you I love my new MBP and iPhone…

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