Apple stock dips on lower Mac shipments

Apple stock dipped Monday on an IDC estimate that its Mac shipments dropped some 40% in the first quarter.

Apple logo

Reinhardt Krause for Investor’s Business Daily:

Apple’s personal computer shipments declined by 40.5% to 4.1 million in the first quarter, according to market research firm IDC. Overall, global shipments fell 29% to 56.9 million, IDC said.

Lenovo and Dell also posted drops of more than 30%.

Apple stock fell 1.6% to close at 162.03 on the stock market today… Meanwhile, Apple stock had been up 27% in 2023 as of Thursday’s market close.

MacDailyNews Take: This is not in any way a surprise to anyone familiar with the company.

Apple CFO Luca Maestri during Apple’s Q123 conference call on February 2, 2023:

For Mac and iPad, we expect revenue for both product categories to decline double digits year over year because of challenging compares and macroeconomic headwinds.

We have low share and we have a competitive advantage with Apple silicon. And so, strategically, I think we’re well-positioned in the market, albeit I think it will be a little rough in the short term. – Apple CEO Tim Cook, February 2, 2023

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14 Comments

  1. the machines we want cost way, way, way too much,
    so, we go without. me, well i’m using linux with a cool gui.
    plus, we aren’t so sure that the processors are all that fast.
    but we know for a fact apple is charging a heck of a lot for the machines.
    where is a version of hyper-threading for the chips.
    plus, the stupid notch in the books’ screens, good grief, the height of ugly.

    1. Perspective e is interesting. MacBook Pro’s cost $1,999 and up a decade ago. They are still the same or lower in entry price today.

      They are vastly less today in total cost with higher value than any time in Apple’s history.

      Some still cannot afford it and others say they cannot and yet spend $300 of subscription services or eating out or video games – we all have our justifications for whatever, I get it.

      But if you truly need a Mac laptop for business then it’s a business purchase that will pay users back in spades, and if personal, will last 3x longer than other laptops and fetch 5x or more when sold, making it not nearly as much in cost when getting a newbie.

      Bottom Line: Mac’s today represent the best value they ever have.

      1. the machines we want. for the most part not many of us want the entry level machine. but ok, fine. and the reason why the sales are down is because the books and the desktop are priced to go. hmm.

        1. Dirt slow to be honest, I got suspicious when Apple started including power draw in their bench marks to hide the embarrassingly slow performance of a gpu crammed onto a cpu to increase profit margins. It’s only gonna to get worse going forward. Top of the line AMD and NVIDiA crush by magnitude M2s …/ M series are great for an iPad but not so much for a pro workstation desktop. A.I. is the future and NVIDIA is the king. Seems Apple is currently in last place for hardware, as if they have been caught off guard. Meanwhile their excessive profits are funding a 5th place streaming service that should have been time and resources focused on the future of computing and not trying to be socially relevant and cool.

  2. A lot of people (myself included) bought the M1 Macbooks, and probably won’t buy again until the M3 Pro/Max chips (3nm) come out . . . There was a lot of pent up demand prior to that, as people skipped the Macbooks with the questionable keyboards or underperforming Intel chips.

  3. Yawn. They have yet to Release a Mac Pro after how many years already? the iMac is silly looking, they HAVE NO New Revolutionary Product, No Gaming Platform other than the phone(WHY?, It’s Easy money) The Ipad is languishing. and the MacOS Sucks balls, Why does it look like Linux?

  4. Apple sells premium products at premium prices. Like cars, in today’s world, most everyone needs a computer. Also like cars, computers come in various price ranges. Maybe you think Mercedes, BMW, or Audi are over priced. But no one says they should be sold at a priced everyone can afford.

    You can buy more affordable cars than Mercedes that do what you need an automobile to do. But it won’t be the premium car Mercedes is. You can buy less expensive computers than Macs, and they will do for you what you need done. But they won’t be a premium computer like an Apple.

    Buy what you need and what you can afford. But don’t whine or complain that you can’t afford a premium car or computer. If you want to be able to afford premium products sold at premium prices, work hard, and save your money.

    Once you get used to using premium products like Apple computers, it’s hard to go back. Last year I replaced my mid 2010 17” MacBook Pro which was still working flawlessly with a M1 MacBook Pro 16”. Paid cash. It was worth the wait.

    1. Apple makes most of their money off of hardware sales so it’s not surprise that they want to squeeze everything they can out of the initial purchase, but in my experience it has been well worth it. My first MacBook lasted me a solid 5 years, the following MacBook Air for 8, each of my iPhones has chugged along for 3-4 years each, always replaced at my decision, not because they stopped working properly or receiving updates, but because I wanted the latest tech. Many people hardly blink at ~$50k average new car prices, but are pearl-clutching about rock-solid $1000-2000 computers that practically never need to be serviced, are running almost 24/7 and are at least as important to our lives and livelihoods as those cars.

    2. “You can buy less expensive computers than Macs, and they will do for you what you need done. But they won’t be a premium computer like an Apple.”

      Hey Apple fanboy, they are premium in price ONLY, NOT PERFORMANCE!!

      What part do you NOT understand?…

  5. Glad I bought a 2019 Mac Pro because I don’t see anything remotely comparable on the horizon.
    The M1/M2/Mx experiment still hasn’t proven itself in my opinion.
    So far, it only gives Apple a cheaper processor that they can sell at the same price for the low-end Macs; users don’t actually benefit. For power users, Tim Cook has nothing.
    Fire Tim Cook.

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