Apple expected to unveil its $3,000 mixed-reality headset on June 5th

Apple today announced it will host its annual Worldwide Developers Conference (WWDC) in an online format from June 5 through 9, 2023, with an opportunity for developers and students to celebrate in person at a special experience at Apple Park on opening day. Apple is expected to unveil its $3,000 mixed-reality headset on the opening day of WWDC 2023 during the company’s keynote address.

WWDC 2023

Free for all developers, WWDC23 will spotlight the latest iOS, iPadOS, macOS, watchOS, and tvOS advancements. As part of Apple’s ongoing commitment to helping developers create innovative apps, the event will also provide them with unique access to Apple engineers, as well as insight into new technologies and tools to help them realize their visions.

Mark Gurman for Bloomberg News:

Apple Inc. set a June 5 date for the event where it plans to unveil a mixed-reality headset, the first major new product since its smartwatch debuted eight years ago.

The company scheduled its annual Worldwide Developers Conference, better known as WWDC, to kick off on that Monday and run through Friday, June 9… Central to the agenda this time around will be the headset, likely to be dubbed the Reality One or Reality Pro, Bloomberg News has reported. Apple will also showcase the accompanying xrOS operating system and a way for developers to write apps for the device.

The device’s debut will propel Apple into the world of mixed-reality, a still-nascent category that has cost Meta Platforms Inc. billions of dollars and has, so far, failed to go mainstream. Apple is seeking to stand out from rivals with a high-end product that may cost around $3,000 and include many technologies not seen before in consumer devices. The headset will use a combination of eye and hand control, feature an on-board App Store, and offer virtual reality-based FaceTime, 3D versions of core Apple apps and immersive video streaming.

The Apple product will include several external cameras and blend both virtual and augmented reality. That will let users either immerse themselves in their content or flick a dial to simultaneously see their surroundings while using the headset.

MacDailyNews Take: Can’t wait!

The Apple Watch certainly found its way – we, the users, were the Apple Watch alpha and beta testers, collectively standing in for Steve Jobs, doing much of what the singular genius would have done before release by brute force and sheer numbers after release. It took four generations of Apple Watch, but we’re here now and we wouldn’t trade the experience for anything! The same goes for Apple Glasses!MacDailyNews, January 31, 2020

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3 Comments

  1. that is a ridiculous price. ridiculous.only 100 million, i mean 50 million dollar tim cook could believe that is a good price. no wonder apple wants to do buy now pay later, their products are just not affordable.

  2. I hear the concerns about price, but I think its more important to get this new platform “out there” so that app developers can start building new applications . . . Who knew back in 2007 that the new iPhone would lead to Instagram (and future iPhone centric apps)? — so let’s get it out there and see what happens.

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